Insights on AI search, GEO, AEO & technical SEO.
// all_posts
The Truth About Backlinks in SEO
Few topics spark more debate and discussion in SEO than backlinks. Often seen as one of the most crucial components of search engine optimization, backlinks have been praised and criticized for their role in ranking success. However, despite all the "productive discussions" surrounding them, one thing is clear: backlinks are still essential to SEO.
read_post →
Why Ranking Shouldn't Be the Only KPI in SEO
While using keyword rankings as a key performance indicator (KPI) in an SEO campaign is tempting, it's an outdated and potentially harmful practice. Focusing on individual keyword rankings can lead to missed opportunities, scalability issues, and fragile marketing strategies.
read_post →
What to Ask Before You Hire an SEO Agency or Build the Team In-House
Most SEO pitches sound the same until you ask the right questions. Here is what to put to any agency or in-house hire before you trust them with your organic growth.
read_post →
Building an Effective SEO Measurement Framework
The hardest part of SEO is rarely the work itself. It is proving the work paid off. Campaigns stall not because nobody optimized anything, but because nobody agreed up front on what success would look like, so every report becomes an argument. A measurement framework fixes that. It removes the bias that creeps in when metrics are chosen after the fact, and it lets you show value early instead of hiding behind the phrase "SEO is a long-term investment."
read_post →
Understanding the Consumer Journey
Here's how to overcome one of the biggest challenges we face as marketers is consistently engaging with potential customers throughout their buying journey.
read_post →
How Topic Ownership Builds the Topical Authority Google and AI Search Reward
Topical authority is the trust you earn across a whole subject, and topic ownership is how you build it on purpose. Here is the strategy, how to measure it, and why it decides who AI search cites.
read_post →
Users First, SEO Will Follow
The fastest way to lose at SEO is to write for search engines. None of your content should be published for Google. It should be published for the people Google is trying to serve. Get that order right and rankings follow. Get it backwards and you end up with pages that are technically optimized and quietly ignored.
read_post →
GA4 Measurement Ideas
Here's my go-to measurement framework for GA4. Think of it like a game plan for understanding your audience:
read_post →
Exploring a Career in SEO: Insights from Ridho Putradi S'Gara, Founder of Search Agency
Let's have a casual discussion about building a career in SEO; it is incredibly timely, as many are considering career changes or waiting for the right moment in this new year.
read_post →
How SEO and IT Teams Actually Work Together in Large Organizations
Collaboration between large organizations' SEO and IT departments can be easy. Here’s how to achieve it.
read_post →