AI Search.
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ChatGPT Ads Is Retiring Max Bid and Max CPC on 1 January 2027 (What to Do Before Then)
From 9 November 2026 ChatGPT Ads replaces Max Bid and Max CPC with Target CPA and Target CPC, and retires the old caps on 1 January 2027. What changes, why a target behaves differently from a cap, and what Indonesian advertisers should check before OpenAI switches campaigns for them.
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AI Travel Recommendations Versus Marketplace Economics in Indonesia
Google AI Mode often tells travellers to book direct, yet most links in its Indonesian travel answers point to Google listings. A 20-scenario study plus a contribution model you fill in yourself.
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Who Owns Wrong AI Answers About Bank Products?
We checked 121 claims in 42 Google AI Mode answers about three savings accounts. Few were wrong, but many could not be verified because the banks' own pages disagreed.
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When AI Confuses Properties Within a Hotel Brand
Google AI Mode named the right hotel brand in all 35 answers we tested. Three answers still attached a fact to the wrong property or place.
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Does Prompt Language Change Which Brands Google AI Mode Recommends in Indonesia?
We asked Google AI Mode the same ten buyer questions in English and Bahasa Indonesia. Software answers shared a core of brands, travel answers shared almost none, and repeat runs in travel changed as much as language did.
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Do AI Citations Produce Qualified Demand? A Test on Our Own Site
A study of Search Agency's own site. AI-referred visits rose to about 28 a week in 2026, but without CRM data we cannot show that AI citations produced qualified demand.
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What an AI Search Audit Should Change in Your Marketing Plan
A self-audit of search.agency in Google AI Mode, 20 answers collected in November 2026, showing how three findings became decisions and one did not justify spend.
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Who Owns AI Search Inside an Enterprise?
One program owner, distributed execution and written decision rights. A responsibility matrix, an incident walk-through, a meeting cadence and an escalation ladder for enterprise AI search.
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When Not to Invest in GEO Yet
Eight gates and four routes for deciding whether GEO deserves budget now. Includes the cases where the honest answer is to spend elsewhere.
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The Search Measurement Contract Every Search Engagement Needs
Twelve clauses marketing, finance and an agency should agree before search reporting starts, with weak and stronger wording for each and a reusable measurement schedule.
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