Insights on AI search, GEO, AEO & technical SEO.
What we're learning about AI search, GEO, AEO, technical SEO, and measurement, written by the people doing the work, not summarizing it.
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Augmented Visibility, How AI Recommendations Can Lead to Bad Business
AI assistants now build agency shortlists for buyers, and some of the sources behind them are paid rankings or lists an agency wrote about itself. What augmented visibility is, and how to check an AI-recommended agency before you sign.
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How to Set Up the Bing Webmaster MCP (Step by Step)
Connect Claude to your Bing Webmaster Tools account with an open-source MCP server, so you can pull index coverage and query data or submit URLs without leaving the chat. A step-by-step setup for technical SEOs who care about AI search visibility.
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What Really Sets the Cost of SEO
Ask three agencies to price SEO for the same website and the quotes can land five times apart. Here are the five things that actually set your SEO price, and how to read a quote instead of guessing at it.
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Turning SEO Goals Into Real Business Growth
SEO can fill many roles in a marketing mix. The same channel can raise brand visibility, nurture engagement, and drive revenue. That versatility is both a gift and a risk. A gift because the channel can flex with company needs. A risk is that unclear goals lead teams to chase rankings that appear impressive yet add no value. The first step is deciding what the company truly needs from search right now.
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How to Run an SEO Campaign That Compounds
Great SEO follows a steady rhythm. Start with deep audience insight, fix urgent problems, map competitor blind spots, then monitor rising search trends. When these four actions repeat in sequence, a site earns authority, attracts steady traffic, and builds trust that compounds over time.
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How to Build Topical Authority That Google and AI Search Reward
Topical authority is the trust you earn across a whole subject, and topic ownership is how you build it on purpose. Here is the strategy, how to measure it, and why it decides who AI search cites.
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How 16 Indonesian Nutrition Brands Score on AI Search Authority
We scored 16 of Indonesia's biggest milk and nutrition brands on the graph signals that decide whether AI search names them. The category average was 19.9 out of 100, and no brand has built the foundation yet.
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How to See What Your Business Really Needs in AI Search
Before you buy a tool or hire someone to "do GEO", run the free checks that show how AI systems read your business. What comes back is your real to-do list.
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How to Get Cited by AI Search Engines When Backlinks No Longer Decide It
Ahrefs studied 75,000 brands and found web mentions predict AI citations about three times better than backlinks. What that means for getting your brand named by AI.
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