Insights on AI search, GEO, AEO & technical SEO.
What we're learning about AI search, GEO, AEO, technical SEO, and measurement, written by the people doing the work, not summarizing it.
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How Indonesian Businesses Can Claim Their Profile in ChatGPT Business Hub
OpenAI's Business Hub lets a company claim its ChatGPT profile, correct its details, and see mentions and website clicks. This is what Indonesian businesses can use today and how the claim works.
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Zenius Chooses Search Agency for SEO and AI Search
Zenius, one of Indonesia's longest running online learning platforms, has appointed Search Agency to run a six month SEO and AI search program covering technical SEO, structured data, content, and visibility in AI answers.
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How to Set Bing AI Training and AI Grounding Controls
Bing now separates AI training from AI grounding. Training is set in robots.txt, grounding only page by page. Setup for meta tags, Cloudflare, Nginx and Apache.
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ChatGPT Ads Is Retiring Max Bid and Max CPC on 1 January 2027 (What to Do Before Then)
From 9 November 2026 ChatGPT Ads replaces Max Bid and Max CPC with Target CPA and Target CPC, and retires the old caps on 1 January 2027. What changes, why a target behaves differently from a cap, and what Indonesian advertisers should check before OpenAI switches campaigns for them.
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AI Travel Recommendations Versus Marketplace Economics in Indonesia
Google AI Mode often tells travellers to book direct, yet most links in its Indonesian travel answers point to Google listings. A 20-scenario study plus a contribution model you fill in yourself.
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Who Owns Wrong AI Answers About Bank Products?
We checked 121 claims in 42 Google AI Mode answers about three savings accounts. Few were wrong, but many could not be verified because the banks' own pages disagreed.
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When AI Confuses Properties Within a Hotel Brand
Google AI Mode named the right hotel brand in all 35 answers we tested. Three answers still attached a fact to the wrong property or place.
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Does Prompt Language Change Which Brands Google AI Mode Recommends in Indonesia?
We asked Google AI Mode the same ten buyer questions in English and Bahasa Indonesia. Software answers shared a core of brands, travel answers shared almost none, and repeat runs in travel changed as much as language did.
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Do AI Citations Produce Qualified Demand? A Test on Our Own Site
A study of Search Agency's own site. AI-referred visits rose to about 28 a week in 2026, but without CRM data we cannot show that AI citations produced qualified demand.
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