Insights on AI search, GEO, AEO & technical SEO.
What we're learning about AI search, GEO, AEO, technical SEO, and measurement, written by the people doing the work, not summarizing it.
More posts
How DOKU Became the Most Visible Payment Gateway in Indonesian Search
DOKU was the better-known brand and the worse-ranked one. Eight months of technical repair and four content pillars later, it holds more Top 3 rankings than any payment gateway in the market.
Read post →
How to Fix Crawled and Discovered Currently Not Indexed Pages in Search Console
Google found these pages, sometimes even read them, and still left them out of the index. How to tell the two Search Console statuses apart, and which fixes actually move them.
Read post →
A ChatGPT Ads Strategy Built From Real Prompts
Part three of our ChatGPT ads series. How we find the prompts buyers ask with StoryMint, turn them into ad copy and images, and test one change at a time.
Read post →
What to Fix After Your ChatGPT Ads Go Live
Part two of our ChatGPT ads series, with the real numbers from our first two campaigns. 171 clicks at Rp 4,757 each, one ad that doubled the CTR of another, and zero conversions to learn from.
Read post →
How to Run ChatGPT Ads in Indonesia
ChatGPT ads are now open to Indonesian advertisers. We set up two campaigns in Ads Manager and documented every screen, from the first ad preview to the pixel and context hints.
Read post →
Augmented Visibility, How AI Recommendations Can Lead to Bad Business
AI assistants now build agency shortlists for buyers, and some of the sources behind them are paid rankings or lists an agency wrote about itself. What augmented visibility is, and how to check an AI-recommended agency before you sign.
Read post →
How to Set Up the Bing Webmaster MCP (Step by Step)
Connect Claude to your Bing Webmaster Tools account with an open-source MCP server, so you can pull index coverage and query data or submit URLs without leaving the chat. A step-by-step setup for technical SEOs who care about AI search visibility.
Read post →
What Really Sets the Cost of SEO
Ask three agencies to price SEO for the same website and the quotes can land five times apart. Here are the five things that actually set your SEO price, and how to read a quote instead of guessing at it.
Read post →
Turning SEO Goals Into Real Business Growth
SEO can fill many roles in a marketing mix. The same channel can raise brand visibility, nurture engagement, and drive revenue. That versatility is both a gift and a risk. A gift because the channel can flex with company needs. A risk is that unclear goals lead teams to chase rankings that appear impressive yet add no value. The first step is deciding what the company truly needs from search right now.
Read post →