Field notes from the AI search frontier.
What we're learning about AI search, GEO, AEO, technical SEO, and measurement, written by the people doing the work, not summarizing it.
75% of What AI Mode Cites in Travel Is Guide Content
Google AI Mode cites about 26 sources to answer a single travel query, and three quarters of them are the guides, tips and itineraries most teams are cutting. Our 100-query study on what it pulls, who gets cited, and why the click drop isn't a content-quality drop.
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Proprietary data is the one content asset AI can't summarize away
An AI assistant can only repeat what already exists somewhere. Your own numbers are the one thing it has to cite or skip, so here's how to make them the thing it cites.
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Total Graph Authority, How Brands Get Cited by AI
AI answers change run to run, so being cited once proves little. Total Graph Authority lines up first-party, third-party, and social so you stay in the answer, with examples you can copy.
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Who Google AI Mode actually cites when Indonesians ask about banking
We ran 72 Indonesian banking and finance prompts through Google AI Mode, 216 answers in all, and logged every source it cited. Banks dominate, comparison sites and Instagram punch above their weight, and regulators barely show up.
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AI stopped reading your pages and started reading your entity graph
AI is starting to retrieve your brand as a graph of connected entities, and a lot of well-written sites are illegible in that format. Here is what GraphRAG changes and how to fix your entity legibility.
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Prompt clusters are replacing keyword clusters
Keyword clusters tell you what people type. Prompt clusters map how they actually ask an AI assistant, which is what now decides who gets cited.
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Brand mentions or backlinks, what actually gets you cited in 2026?
Links still move Google, but a plain unlinked mention of your brand may do more for you in AI search. Here is how the two signals split in 2026, and how to build both.
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Instagram beats every OTA in Indonesia's travel AI Overviews
We recorded every answer Google's AI gave to 105 Indonesian travel queries. The most cited source was not an OTA.
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Only 276 of Every 1,000 Google Searches Now Reach the Open Web
Google now settles 68% of US searches without sending a click anywhere. What that means for your blog, your KPIs, and your next client conversation.
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