The Searchable Blog

Field notes on search, AI, and growth.

Long form thinking from our founder and team. New writing on SEO, AI search, content strategy, digital measurement, and the work we do for brands across Indonesia and the region.

AI Search, Case Study Ridho Putradi S'Gara AI Search, Case Study Ridho Putradi S'Gara

How a Leading Maternal Nutrition Brand Came to Own AI Search in Indonesia

Generative engines now answer many of the high-intent questions that brands once captured through traditional rankings. When an AI Overview resolves a query inside the results page, the underlying website often loses the click, even when it ranks well. Across the Indonesian maternal-health category, keyword visibility contracted by roughly 9% as this repricing took hold.

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