Field notes on search, AI, and growth.
Long form thinking from our founder and team. New writing on SEO, AI search, content strategy, digital measurement, and the work we do for brands across Indonesia and the region.
How a Leading Maternal Nutrition Brand Came to Own AI Search in Indonesia
Generative engines now answer many of the high-intent questions that brands once captured through traditional rankings. When an AI Overview resolves a query inside the results page, the underlying website often loses the click, even when it ranks well. Across the Indonesian maternal-health category, keyword visibility contracted by roughly 9% as this repricing took hold.
When Ranking #1 Stops Being Enough in the Age of AI Search
A leading prenatal nutrition brand was pulling close to 48 million search impressions a month and still watching its traffic slip. Here is what its data taught us about doing SEO in the age of AI Overviews, and what it means for your strategy in 2026.
How We Unlocked Organic Growth for a Beloved Indonesian Attraction
We helped a leading Indonesian family attraction turn offline magic into online momentum. In six months, technical fixes, story-led content, and unified landing pages lifted clicks 86% and impressions 62%—with higher CTR and better average position. Here’s the narrative of what changed and why it worked.
How Tech SEO Defines Your SEO Performance (A Case Study)
Tech SEO is the foundation of your website performance. It is essential to identify and fix possible technical issues on your website.
How We Doubled Organic Traffic for an FMCG Brand in 6 Months
In 6 months, we double the organic traffic performance with our topic ownership strategy.
We Added More Than 2 Million Users in 6 Months
Here are what we did working with website that was loosing 15-20% users on monthly basis.