How Tech SEO Defines Your SEO Performance (A Case Study)

Earlier this year, we were appointed to become the SEO agency for one of Indonesia's most prominent media groups. We handled several of their most important assets, including a subscription-based news media outlet.

The website's SEO performance was suffering due to various issues on technical aspects. On December 2022, the website's organic performance dropped to less than 5K daily clicks. We also noticed that most of the search queries that used to contribute organically are missing from the SERP.

The Audit Results

Based on our technical audit, we found that several tech issues prominently drag the performance down. Some of the issues include

Crawl-ability & Indexability

  • Important pages are implementing the wrong page directives. Googlebot was not able to crawl and index the pages.

  • Obsolete sitemap.xml

  • Bloated entry points to pages that don't have value for the audience, e.g., label pages.

Page Rendering

  • Most of the pages are paywalled. However, Google couldn't render the paywalled content because no structured data was implemented on the pages.

  • Third-party JS becomes a render blocker on important entry point pages (homepage, categories).

And more...

Our focus within the first months of engagement was to fix all the tech issues. The website needs to "communicate" better with the search engine.

The Results

After we fixed all the issues, website performance was back on track. Here are the 6 months comparisons in organic search performance.

Tech SEO is the foundation of your website performance. It is essential to identify and fix possible technical issues on your website.

We are currently working on the acceleration for their content, and we already saw excellent results on the organic search performance.

Does your website's organic search performance suffer from technical issues? Get connected with our team today.

Case StudyRidho Putradi S'Gara