Align your SEO strategy with the AI-driven search era.
A two-day online intensive for marketers who want a fast, comprehensive primer on AI-driven SEO. Nine focused modules across Saturday and Sunday, led live by our founder. Dates for the next cohort are being finalised; waiting-list members get early-bird pricing and priority access.
Designed for marketers who want depth, fast.
Not everyone has two months to spend on a bootcamp. The Weekend Course gives marketers and SEO practitioners a focused, applied primer on the disciplines that matter most in the AI search era, compressed into a single weekend.
You leave with a working framework for measuring AI search performance, an entity-led content strategy you can apply on Monday, and prompt-engineering techniques that turn raw data into competitive insights in minutes.
Four practical outcomes by Sunday evening.
A clear view of the AI search landscape
How LLMs and generative answers are changing user journeys, intent discovery, and the surfaces your brand needs to win.
A measurement framework for content
Google Tag Manager and GA4 set up to measure content performance with the metrics that connect to revenue.
An entity-first content strategy
A strategy that ranks, connects, converts, and scales, anchored in the Topic Ownership methodology.
Prompt-engineering techniques
Practical prompts that turn raw data into competitive insights in minutes, including a content-gap audit you can run on your own site.
Two days, nine focused modules.
Introduction & kickoff
Meet the trainer and fellow fighters. Outcomes, expectations, and how to get the most from the weekend.
Fundamentals of SEO
How search engines actually work, from retrieval to ranking, and how to develop a growth-oriented SEO mindset.
AI search & generative overviews
How LLMs reshape results, answer boxes, and intent discovery, and what that means for your strategy.
Technical SEO
A working framework for technical audits and the optimisations that move the needle on UX and rankings.
Prompt engineering lab
Hands-on: build and refine prompts that surface content gaps and quick wins on real sites.
Topic ownership & entity mapping
Build a search-universe map aligned to your business goals, applying the Topic Ownership framework to your own site.
Content planning
How to launch a successful content marketing campaign for SEO, from planning to amplification and optimisation.
Campaign acceleration
How to accelerate campaign performance using the data and signals you already have, with prioritisation frameworks.
Generative AI audit & reporting
Audit a page's entities, add missing schema, test how changes surface in AI, and build reports that influence decisions.
Ridho leads the weekend personally.
Ridho Putradi S'Gara founded Search Agency in 2019, and previously founded Indonesia's first inbound marketing agency, InboundID. Since 2009 he has worked with category leaders across automotive, FMCG, and consumer brands, including Yamaha, Unilever, and Danone.
Every session is live and online, taught by the practitioner who built the methods, not a recorded course handed off to junior staff.
What every seat includes.
Two full days, live
Two full days of live, interactive online sessions, plus a recording of every session for review afterwards.
Materials & certificate
All class materials and downloadable resources, plus a certificate of completion.
Alumni community
Access to the exclusive class group and alumni community of fellow fighters.
Questions, answered
What is the Weekend Course?+
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Spend a weekend, leave a practitioner.
Join the waiting list. You will be first to hear when dates are confirmed, first to lock in early-bird pricing, and first to secure a seat in the next cohort.