Update your SEO strategy to keep up with the new era of AI-powered search.
Join our two-day online course if you want a quick, thorough introduction to AI-driven SEO. The program includes nine focused modules over the weekend, all taught live by our founder. We are finalizing the next dates now. If you join the waiting list, you'll get early-bird pricing and priority access.
Made for marketers who need in-depth knowledge quickly.
Most people don't have two months for a bootcamp. The Weekend Course offers marketers and SEO professionals a hands-on introduction to the most important skills for the AI search era, all in just one weekend.
By the end, you'll have a practical way to measure AI search results, a content strategy you can use right away, and prompt-engineering skills to quickly turn data into useful insights.
Four practical outcomes by Sunday evening.
A clear view of the AI search landscape
How LLMs and generative answers are changing user journeys, intent discovery, and the surfaces your brand needs to win.
A measurement framework for content
Google Tag Manager and GA4 set up to measure content performance with the metrics that connect to revenue.
An entity-first content strategy
A strategy that ranks, connects, converts, and scales, anchored in the Topic Ownership methodology.
Prompt-engineering techniques
Practical prompts that turn raw data into competitive insights in minutes, including a content-gap audit you can run on your own site.
Two days, nine focused modules.
Introduction & kickoff
Meet the trainer and fellow fighters. Outcomes, expectations, and how to get the most from the weekend.
Fundamentals of SEO
How search engines actually work, from retrieval to ranking, and how to develop a growth-oriented SEO mindset.
AI search & generative overviews
How LLMs reshape results, answer boxes, and intent discovery, and what that means for your strategy.
Technical SEO
A working framework for technical audits and the optimizations that move the needle on UX and rankings.
Prompt engineering lab
Hands-on: build and refine prompts that surface content gaps and quick wins on real sites.
Topic ownership & entity mapping
Build a search-universe map aligned to your business goals, applying the Topic Ownership framework to your own site.
Content planning
How to launch a successful content marketing campaign for SEO, from planning to amplification and optimization.
Campaign acceleration
How to accelerate campaign performance using the data and signals you already have, with prioritization frameworks.
Generative AI audit & reporting
Audit a page's entities, add missing schema, test how changes surface in AI, and build reports that influence decisions.
Ridho will personally lead the weekend sessions.
Ridho Putradi S'Gara started Search Agency in 2019, after founding Indonesia's first inbound marketing agency, InboundID. Since 2010, he has worked with top brands in automotive, FMCG, and consumer sectors, such as Yamaha, Unilever, and Danone.
All sessions are live and online, taught by the expert who created the methods. You won't get a recorded course or lessons from junior staff.
What every seat includes.
Two full days, live
Two full days of live, interactive online sessions, plus a recording of every session for review afterwards.
Materials & certificate
All class materials and downloadable resources, plus a certificate of completion.
Alumni community
Access to the exclusive class group and alumni community of fellow fighters.
Questions, answered
What is the Weekend Course?+
What will I learn?+
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Who is it designed for?+
Spend a weekend, leave a practitioner.
Join the waiting list. You will be first to hear when dates are confirmed, first to lock in early-bird pricing, and first to secure a seat in the next cohort.