SETUP// awesonatics

Get your tracking built right, from GTM to GA4 ecommerce.

Awesonatics is the analytics engineering team that supports Search Agency. We set up the tracking you rely on, including Google Tag Manager, GA4, ecommerce events, server-side tagging, a managed data layer, and warehouse pipelines. This helps make sure your reports are accurate and reliable.

[ inquire → ][ see_the_reporting ]
MEASUREMENT / ROIGA4 · ADOBE
ACTIVITYCONVREVENUEROI
Organic search428$182K8.1×
Paid search211$96K5.2×
AI / GEO74$51Knew
Email / CRM96$38K6.4×
BLENDED_ROI
6.7×
sources: GA4 · Adobe Analytics
BigQuery · Looker Studio
// the_problem

Half-implemented tags quietly break every report.

Most reporting can't be trusted because the underlying tracking doesn't work. Tags are only partially set up, ecommerce events are triggered twice, consent isn't managed, and the dashboard is ignored because no one trusts it. Even great work can't be defended if it's measured with bad data.

Awesonatics solves these problems at the source. We track what matters, manage your tags and events, and send clean data to your warehouse. This way, every report, including AI search reporting, is based on numbers you can trust.

// what_we_build

The tracking your reporting is built on.

01

Analytics & tag setup

Clean GA4 and Adobe Analytics implementation, Google Tag Manager, server-side tagging, and a governed tagging plan that does not break on the next release.

02

Ecommerce & conversion tracking

Purchase, lead, and funnel events tracked accurately, enhanced ecommerce, offline conversions, and consent mode handled correctly so nothing is double-counted or lost.

03

Data pipelines & warehousing

Pipe GA4, Adobe, ad platforms, and CRM into BigQuery so your data is unified, durable, and yours, not locked inside a single tool.

04

Dashboard & BI setup

Live Looker Studio and executive dashboards, wired to clean warehouse data so every report downstream loads fast and reconciles.

// the_stack

Built on the platforms enterprises already run.

[ ANALYTICS ]

GA4 & Adobe Analytics

Deep, hands-on capability in both Google Analytics 4 and Adobe Analytics, from clean implementation to advanced analysis and integration.

[ COLLECTION ]

Tag & event governance

Google Tag Manager, server-side tagging, and a governed event taxonomy so every activity is captured consistently and accurately.

[ WAREHOUSE & BI ]

BigQuery & Looker Studio

Warehouse-grade pipelines and BI so reporting is fast, flexible, and trusted, with data you fully own.

// faq

Questions, answered

What is Awesonatics?+
It's our measurement practice for turning digital activity into measurable, board-ready ROI, so marketing's impact survives the budget meeting.
Which platforms does it run on?+
The analytics stacks enterprises already use, GA4 and Adobe Analytics, instrumented properly and reported clearly.
Who is Awesonatics for?+
Enterprises and serious brands that need digital and search performance translated into the language of the boardroom: revenue and return.
// start_here

Get your measurement stack built right.

Tell us about your stack and your goals. We will audit how your tracking is set up today and show you where the data is leaking before it ever reaches a report.

[ inquire → ]