Train your team to get named in AI answers.
A 14-hour in-house program in AI search and SEO for marketing teams. Ridho Putradi S'Gara teaches every session, with modules adjusted to your website's current state. By the capstone your team can plan and measure its own work for Google rankings and AI answers.
Kalbe, Danone, Mekari, Ascott, and Djarum.
Your customers now ask AI before they click a result.
AI Overviews, AI Mode, ChatGPT and Gemini answer the question and name a handful of brands. They pick from business profiles, publisher shortlists, brand websites and official sources. Few marketing teams track those signals today.
Before session one we put your customers' real questions to Google AI Mode and ChatGPT. We record the brands each answer names and the sources it cites. We build the agenda from that baseline, with one module and one hands-on exercise for each source the answers drew on.
We also audit your website before the program and adjust the modules to what we find. A site with crawl or indexing problems gets more time in Track 1. A site that already ranks spends longer on citations and entity work in Track 3.
We teach the four sources most AI answers draw on.
Business profiles and entity data
AI answers pull each brand in as an entity, with the rating, review count and description from its profiles. Keeping those facts consistent is the first entity exercise in Track 3.
Publishers and shortlists
Industry publishers and review sites supply the shortlists AI answers repeat. Your team learns to plan the citation graph work that earns a place on those lists.
Your own content
AI answers cite brand articles and Instagram posts that answer the question up front. Track 2 covers the page structure an answer can quote.
Official sources
On health and finance questions, AI answers may cite a government body alone. A page that cites and matches the official guidance can earn a place beside it.
Three tracks and a capstone, all run on your live site.
Technical SEO for AI crawlers
Crawler access for Google and AI bots, plus structured data. Your team leaves with a monthly audit it runs itself.
Topic Ownership Strategy
Map the questions customers ask, score your ownership of each and rewrite one page to be cited.
AI search and Total Graph Authority
The five graphs AI systems read before they name a brand. The track ends with a prompt panel your team keeps running.
A 90-day plan per person
Each participant presents a plan for one product line, market or location. The trainer and the team lead give feedback in the room.
The AI search track, module by module.
Inside an AI answer's source list
AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity go side by side. You see what a citation is worth against a click and which passage signals lead an answer to quote a page.
- Exercise: re-run your customers' questions and dissect each answer
Total Graph Authority
AI systems check five graphs before they trust a brand. You learn how first-party, third-party and social sources feed each one. Read the framework.
- Exercise: score your brand on each graph against two competitors
The entity footprint
You align brand facts across Google Business Profile, Wikidata, directories and publisher listings and tie them together with sameAs and Organization schema.
- Exercise: audit one entity footprint and list the fixes
Measuring AI visibility
Build a prompt panel from real customer questions and count the mentions, citations and recommendations it returns. You report AI Share of Voice and Share of Topic from that weekly count.
- Exercise: set up your prompt panel and record the baseline
The five graphs AI systems read before they name a brand.
Entity graph
Your brand's identity, stated the same way on your site, your profiles and the Knowledge Graph.
Content graph
Your coverage of the topics customers ask about, product by product.
Link graph
Internal links between your pages and the earned links pointing in from outside.
Citation graph
Mentions in publishers, directories and media, plus the lists AI answers draw from.
Interaction graph
Reviews, branded search demand and social engagement around the brand.
Every module ends with work shipped on your site.
Each 60-minute module opens with 20 minutes of concept, using current examples from your category and from our own client work. The next 30 minutes are hands-on work in pairs on your live site, using the team's own Search Console, GA4 and CMS access. Pairs spend the last 10 reviewing the result and logging the next action in a shared workbook.
Sessions run onsite or online for up to 15 participants. Delivery is in Bahasa Indonesia or English, with English slides and terminology. Your team needs no technical background. We use a 15-minute pre-assessment to set the pace.
Three ways to fit 14 hours into your calendar.
Two-day intensive
Two consecutive full days at your office, 09:00 to 17:00. Participants present their capstones at the end of day two and start on the plans the following week.
Weekly half days plus capstone
One track per weekly visit for three weeks, then a two-hour capstone in week four. Between visits your team applies each track on the live site.
Live online
The same syllabus and exercises, taught live over video call in half-day sessions. Pairs work on your live site in breakout rooms. Teams spread across cities join from their own desks.
Who should be in the room.
Every session
- SEO specialists and writers who publish every week
- Content and editorial staff who brief or review articles
- Social media staff, since reviews and engagement feed the interaction graph
- One web or IT representative to own the technical fixes
Session one and the capstone
- The digital marketing lead, who sets priorities and approves the 90-day plans
- A corporate communications representative who owns brand facts and press coverage
- Access ready beforehand: Search Console, GA4, the CMS and Google Business Profile
What your team keeps after the program.
Baseline report
Technical health, entity footprint and AI visibility against two competitors, which we deliver before session one.
Twelve slide decks
All training material in PDF, with sources cited on each slide.
Workbook and templates
Audit checklist, schema templates, question tree, Topic Ownership Matrix, content brief, prompt panel and AI visibility tracker.
Exercise outputs
Everything the team built on the live site during the modules, collected in one shared folder.
Capstone feedback
Written feedback on each participant's 90-day plan within a week of the capstone.
Certificate and follow-up
A certificate per participant and a 30-day line to the trainer for questions that come up in practice.
One program fee for the whole team.
Consultation hours after the program are booked separately.
How you know the training worked.
Participants take the same 15-minute assessment before session one and after the capstone, scored per track. We grade each 90-day plan against a rubric covering technical fixes, mapped questions, a shipped citable page, entity gaps and a recorded baseline.
Ninety days later the team re-runs its own prompt panel and audit checklist, then compares AI Share of Voice, Share of Topic and technical health against the week-zero baseline.
Ridho Putradi S'Gara teaches every session.
Ridho founded Search Agency and has 20+ years in search across Indonesia and Singapore. Current AI search and SEO clients include DiscoverASR, Prenagen, Morinaga, Taman Safari and DOKU.
This program teaches Ridho's own frameworks, Total Graph Authority and Topic Ownership Strategy, which also anchor the SEO Fighter Bootcamp.
Common questions
What does the corporate training cover?
Fourteen hours across three tracks: technical SEO for AI crawlers, Topic Ownership Strategy, and AI search with Total Graph Authority. Each participant closes the program by presenting a 90-day plan at the capstone.
Which companies have you trained?
Marketing teams at Kalbe, Danone, Mekari, Ascott, and Djarum, among others.
Is the program tailored to our company?
Yes. Before session one we audit your website and test real AI answers in your category against two of your competitors. We then weight the modules toward the gaps the audit finds. Every exercise runs on your own site, Search Console and GA4.
Is the training onsite or online?
Both. Onsite runs at your office as a two-day intensive or as weekly half days. Online runs live over video call in half-day sessions, with the same syllabus and exercises.
How much does corporate training cost?
Programs start at IDR 15,000,000 for the full 14 hours and up to 15 participants. Your quote depends on format, location and group size.
How many people can join?
Up to 15 participants per program. Your team needs no technical background.
What support do we get after the training?
Participants keep a 30-day line to the trainer for questions. You can also book consultation hours for a 90-day scorecard review or a second topic map.
Bring AI search skills in-house.
Tell us about your team, your category and the questions your customers ask. We will shape the program around them and send a proposal.