A specialist team for a discipline that rewards specialists.
Search Agency was founded in 2019 to do one thing well: build measurable search performance for brands that cannot afford to guess.
Why we focus on search.
Search Agency was founded on August 1, 2019 by Ridho Putradi S'Gara, who previously founded and led Indonesia's first inbound marketing agency, InboundID. Since 2009, Ridho and his teams have worked with leaders across automotive, FMCG, and consumer brands, including Yamaha, Unilever, and Danone.
We focus on search because the data is unambiguous. 69 percent of customers search online for clarity before a purchase, and 85 percent are more likely to purchase from brands that publish trustworthy information on their web pages. Search is no longer one channel among many; it is the channel where most buying decisions are influenced.
That conviction shapes how we work. We operate as a specialist team, accountable to a single discipline: performance in search across Google, voice, AI assisted answers, and local results.
"Searchable" now means more than Google rankings.
Customers no longer search in one place. They ask Google, they ask voice assistants, they ask ChatGPT, they read Perplexity citations, and they look at AI overviews. To be "searchable" today means appearing in all of these surfaces, as a trusted source, in the queries that matter to your business. Our job is to make sure you are.
Built for serious operators, accountable by default.
15 plus years inside search marketing
Founded in 2019, but informed by more than 15 years of experience across some of Indonesia's most demanding brand environments. We know what changes in search and what does not.
Personalised strategy, not playbooks
Every business is different. Every engagement begins with a custom strategy aligned to your sales motion, your industry, and your competitive context, not a packaged offer.
Relevant content that wins
Content is leverage when it is relevant. We build content that answers the queries customers actually use, not the queries an SEO tool suggests.
Transparent and measurable
You track the work in real time and you are involved in every decision. Every campaign reports on visibility, engagement, conversion, and ROI; vanity metrics stay out of the deck.
The companies behind the work.
The entity behind our search practice. Brands: Search Agency (specialist SEO and AI search) and Awesonatics (enterprise digital measurement).
The entity behind StoryMint, our AI workspace for marketers. StoryMint turns audience personas into SEO, content, and campaign ideas grounded in real customer insight, not keyword lists.
Let's talk about your search performance.
Tell us about your business and your goals. We respond within one business day and will return with an initial point of view on your search opportunity.