We redesigned our agency to focus on the answers AI provides.
Search Agency began in 2019 as a team focused on search. As buying decisions began to rely more on AI-generated answers, we changed our approach. The brands we work with need to be part of those answers.
the AI Search agency, from Jakarta to the world.
Why we decided to focus on AI search.
Search Agency started on August 1, 2019, founded by Ridho Putradi S'Gara. Before this, Ridho created and led Indonesia's first inbound marketing agency, InboundID. Since 2010, he and his teams have helped top brands in automotive, FMCG, and consumer sectors, such as Yamaha, Unilever, and Danone, improve their search performance.
For years, our main focus was SEO, with a strong emphasis on technical health, building authority, and creating content that grows over time. But search changed. Instead of looking through ten blue links, people started getting answers directly from tools like ChatGPT, Gemini, Perplexity, and Google's AI Overviews. Now, customers make decisions before they even click, often on platforms that most agencies can't track.
So we changed our approach. The strategies that once doubled our organic traffic and brought in millions of users now help us become the brand that AI tools mention and recommend. We showed this works by helping a global hospitality brand grow its AI audience by 450% in just one quarter, all from Jakarta. Our skills and methods can go anywhere, but the results are what matter most.
Today, being searchable means you need to be the answer people find.
Customers don't just search in one place anymore. They turn to Google, voice assistants, ChatGPT, Perplexity citations, and AI Overviews. To be searchable now, you need to show up in those answers as a trusted, cited source for the questions that matter to your business.
Our whole approach is about getting you there and showing you, month after month, that you're making progress.
Why serious brands hand us the answer surface.
Over 15 years of search expertise, now focused on AI
We started in 2019, building on more than 15 years of experience with Indonesia's top brands. The same technical SEO skills that drive rankings also help win AI citations. Instead of starting from scratch, we applied our proven methods to a new challenge.
We optimize every part of the answer landscape
AI visibility is more than just an add-on to SEO. It involves entity and knowledge graph work, creating content ready for citation, and using GEO and AEO methods. We run all of this as one coordinated program across every assistant your customers use.
We measure results so you can justify your investment
We track specific prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews. We report how often you're mentioned, your citation share, sentiment, and AI-driven traffic. You get a dashboard you can show your board, not just promises.
Our method is open and published, not hidden
We share our framework for measuring search influence in the AI era so others can learn from it. When you work with us, you get the team that created the playbook, not just a vendor using someone else's ideas.
The people behind the answer.
An AI Search consultant with 15 years in search. He started on Unilever's paid search desk in 2010, founded Indonesia's first inbound agency (InboundID), and now leads the GEO/AEO method the team runs on. He also publishes independent search research at rpsg.co.id.
Leads the team across strategy, keyword research, technical audits, migrations, and mentoring, the full stack of modern SEO.
Shapes content strategy, creative development, and cross-functional storytelling that turns brands into cited, trusted sources.
Three brands, one entity, PT Optimasi Mesin Pencari.
Search Agency
The AI Search agency. GEO, AEO, SEO, Local SEO, and the measurement that proves it, for global brands and Indonesian leaders alike.
Awesonatics
Our enterprise digital measurement practice. GA4, Adobe Analytics, attribution, and ROI modeling that translate activity into a number your board trusts.
StoryMint
Our AI workspace for marketers. It turns audience personas into SEO, content, and campaign ideas grounded in real customer insight, not keyword lists.
Find out how your brand compares in the world of AI today.
Share some details about your business. We'll check how you and your top three competitors perform with the main AI assistants and send you a quick summary of the results, usually within one business day.