We rebuilt the agency around the answer AI gives.
Search Agency started in 2019 as a specialist search team. When the buying decision began moving inside AI answers, we reorganized around it, because the brands we serve cannot afford to be absent from the response.
the AI Search agency, from Jakarta to the world.
Why we reorganized around AI search.
Search Agency was founded on 1 August 2019 by Ridho Putradi S'Gara, who previously founded and led Indonesia's first inbound marketing agency, InboundID. Since 2009, Ridho and his teams have built search performance for leaders across automotive, FMCG, and consumer brands, including Yamaha, Unilever, and Danone.
For years the work was SEO, and the discipline was rigorous: technical health, topic authority, and content that compounds. Then the front door of search changed. Customers stopped scanning ten blue links and started reading a single answer from ChatGPT, Gemini, Perplexity, and Google's AI Overviews. The decision was now forming before the click, on a surface most agencies could not even see.
So we rebuilt around it. The same engine that doubled organic traffic and added millions of users now drives a different outcome: being the brand AI cites and recommends. We proved it works by growing a global hospitality brand's AI audience 450% in a single quarter, from Jakarta. Talent and method travel; the results are the only thing that should.
Being 'searchable' now means being the answer.
Customers no longer search in one place. They ask Google, they ask voice assistants, they ask ChatGPT, they read Perplexity citations, and they look at AI Overviews. To be searchable today is to appear in those answers as a trusted, cited source for the questions that move your business.
Our entire practice exists to put you there, and to prove month over month that you are gaining ground.
Why serious brands hand us the answer surface.
15+ years of search rigor, aimed at AI
Founded in 2019, informed by more than 15 years across Indonesia's most demanding brand environments. The technical SEO machinery that wins rankings is the same machinery that wins AI citations. We did not start over; we pointed proven rigor at a new surface.
We optimize the whole answer surface
AI visibility is not one tactic bolted onto SEO. It is entity and knowledge-graph work, citation-ready content, and GEO & AEO methodology, run as one coordinated program across every assistant your customers use.
We measure it, so it survives the budget meeting
We track named prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews, and report mention frequency, citation share, sentiment, and AI-attributed traffic. A dashboard you can put in front of a board, not a promise you take on faith.
Our method is published, not proprietary
We publish our framework for measuring search influence in the age of AI so the industry can learn from it. Work with us and you get the team that wrote the playbook, not a vendor adapting someone else's.
The people behind the answer.
An AI Search consultant with 15 years in search. He started on Unilever's paid search desk in 2010, founded Indonesia's first inbound agency (InboundID), and now leads the GEO/AEO method the team runs on. He also publishes independent search research at rpsg.co.id.
Leads the team across strategy, keyword research, technical audits, migrations, and mentoring, the full stack of modern SEO.
Shapes content strategy, creative development, and cross-functional storytelling that turns brands into cited, trusted sources.
Three brands, one entity: PT Optimasi Mesin Pencari.
Search Agency
The AI Search agency. GEO, AEO, SEO, Local SEO, and the measurement that proves it, for global brands and Indonesian leaders alike.
Awesonatics
Our enterprise digital measurement practice. GA4, Adobe Analytics, attribution, and ROI modeling that translate activity into a number your board trusts.
StoryMint
Our AI workspace for marketers. It turns audience personas into SEO, content, and campaign ideas grounded in real customer insight, not keyword lists.
See where your brand stands in AI today.
Tell us about your business. We will run you and your top three competitors through the major AI assistants and return a snapshot of who is winning the answer, usually within one business day.