We Doubled Our Clients Organic Traffic in 6 Months (Case Study)

Despite all the recent pessimism and negative publications, search still has the strength to bring more attention to any business.

This strength is what we deliver to our clients. In 6 months, we doubled the organic traffic performance with our topic ownership strategy. We were increasing the brand penetration from around 30% to more than 60% (vs search volume).

The asset = Brand website with articles

The industry = FMCG

Campaign duration = 12 months

Total generated impressions = 342M

Total generated clicks = 12M

Most SEO agencies are still focusing on individual keyword rankings. Most still use keywords ranking as their KPIs instead of something more valuable for the business. The problem with focusing on individual keywords ranking is that these keywords might lose audience interest over time. When this happens, the one that will be in jeopardy is the business.

At Search Agency, we focus on topic ownership and aligning the KPI with the client's business goals. For this specific client, it's brand interest and brand penetration.

The topic ownership strategy is unique. We don't care for individual keyword ranking; instead, we focus on how the asset can cover all the relevant and important topics—bringing the asset as the primary go-to for the audience looking for information, comparing products, or ready for a transaction. Doing this also means that our published content focuses on the audience, not the search engine. Each published content has its purposes and serves a specific audience search intention.

Want to drive more attention to your business? Contact us here!