Forget SEO!

When dealing with content production for your website, FORGET SEO. None of your content is published for search engines.

Instead, focus on your audience. Your content needs to serve them 100%.

Start by understanding your audience better. Not only the search queries they are using but also their search intentions. Look at the questions they are asking and how your content can answer their questions. You can use tools like AlsoAsked.com or other tools that can give more rich keyword data.

Looking at the questions data, you can start picturing the journey your audience is willing to take when interacting with your content. From one URL to the following URL until they are satisfied and converted into whatever goals you have.

At Search Agency, we do this by running comprehensive taxonomy research. One of the outputs of this research is topic clusters—the core of our topic ownership strategy. This is not just a list of keywords; it is more like a map and guides on satisfying our audience with our content. Also, to help them move from one stage of the buying journey to the next stage.

Since your focus is on your audience, the content production process also changed. At Search Agency we use this content success recipe to make sure that our published content generated a maximum returns.

The recipes contains three main ingredients, content quality, relevancy and authority.

Content quality ensure that your published content are well researched, has perfect structures, easy to read and deliver unique point of views on the topics.

The relevancy handle the content role and purposes, the topic coverage and the information flow between each and every content that you are publishing.

The last one is authority, this ingredient make sure that your content are shareable and valuable for your audience.

If you want to learn more about our content marketing strategy. Join the last batch of SEO Fighter Bootcamp 2023 here https://search.agency/seo-fighter-bootcamp.