Let's talk about backlinks, part of SEO that always create "productive discussions."
First things first, We believe that links will continue to become an essential part of SEO for two reasons
The search engine uses links to discover new pages, determine page popularity, and influence the ranking.
Links extend content reach and affect trust amongst the audience.
If we put an analogy for links in SEO, it's like votes & recommendations. Our founder Ridho can be famous as a chef if there are a lot of people saying that he can cook, even better if the one who said that was Chef Juna :D
But votes and recommendations must be valid and genuine; it doesn't matter if he is famous as a chef if the only dish he can cook is instant noodles.
The same applies to our website content; it doesn't matter if the content is ranked #1 on SERP because of thousands of artificial backlinks if it can't satisfy the audiences.
Many SEO should change their perspective on backlinks. Today is not 2008 when Google PageRank is everything for SEO. Google's algorithm has come a long way from those dark and shady days when SEO abuses PageRank. (Google extensive guides on links https://developers.google.com/search/docs/essentials/spam-policies#link-spam)
Link building today is more about building relationships with the audience and the industry relevant to your business.
The ideal links should happen because
You are publishing content people love and use as their reference.
You are selling products that satisfy customers' needs that they are 100% willing to recommend to their network.
You provide superb services for your clients, who are happy to spread the word about you.
Remember the chef analogy; you must prepare your content, product, or service to deliver your audience's best experience before expecting links. And not the other way around.
At Search Agency, we use the Topic Ownership strategy to ensure that the content you publish is link worthy. Contact us to get to know more.
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