Measuring the Value of SEO from Day 1.
SEO is a long-term investment, but your business can still see the benefit of SEO in the shorter term.
Here's how
Set up clear campaign goals and objectives. I'm using these goal triangles for this. Each layer of the triangles represents specific metrics important for your business.
Your goals: should be something super meaningful for your business, has monetary value, with a specific timeframe.
Your KPIs: should be directly related to your goals, i.e., if your goal is revenue growth, then your KPI will be conversion or transaction value.
User Indicators: these are all the other metrics you can measure from your campaign. Choose user indicators related to your business and your campaign nature.
The next step is to break down this goals triangle into campaign milestones. Each milestone will have specific metrics, activities, and target dates (to achieve).
Make sure that all your campaign stakeholders agree on this. Doing this will make it easier for you to see the value of your SEO campaign. Not just the (sometimes BS) "long-term investment" :D
See where your brand stands in AI answers today, benchmarked against your competitors, no pitch required.
Is Keyword Ranking a Real KPI or Just a Number You Report Every Month
A number one ranking can sit on a client report for a year and still add nothing the business can bank, so I stopped treating ranking as the KPI and started measuring what it is supposed to produce.
read_post →
What a Good ROI for SEO Looks Like, and How to Read Yours
Most SEO proposals quote you one ROI number. The real answer moves with your industry, how you count revenue, and whether you are still measuring by clicks in a world where buyers ask AI first.
read_post →
How to Evaluate SEO Work When Nobody on Your Team Is an SEO
You don't need an SEO on your payroll to tell good work from expensive noise. A practical way to check the search work you pay for, using free tools and signals anyone can read.
read_post →