Measuring the Value of SEO from Day 1

SEO is a long-term investment, but your business can still see the benefit of SEO in the shorter term.

Here's how

Set up clear campaign goals and objectives. I'm using these goal triangles for this. Each layer of the triangles represents specific metrics important for your business.

Your goals: should be something super meaningful for your business, has monetary value, with a specific timeframe.

Your KPIs: should be directly related to your goals, i.e., if your goal is revenue growth, then your KPI will be conversion or transaction value.

User Indicators: these are all the other metrics you can measure from your campaign. Choose user indicators related to your business and your campaign nature.

The next step is to break down this goals triangle into campaign milestones. Each milestone will have specific metrics, activities, and target dates (to achieve).

Make sure that all your campaign stakeholders agree on this. Doing this will make it easier for you to see the value of your SEO campaign. Not just the (sometimes BS) "long-term investment" :D