We Added More Than 2 Million Users in 6 Months

Before we handled this website, the website strategy was aiming for individual search queries with high search volume. Most of the contents that contributes on the website previous performance relied on these fragile search queries. Slight changes in the search queries position will drag the whole website performance down. The contents also lack of strategy in terms of information flow design, internal links are there just for ranking purposes. Linking each content without users experience considerations.

The website was loosing 15-20% users on monthly basis

The first thing we did was to identify the topic clusters that relevant for the business and build topic ownership strategy for the website. We also overhaul all the content information flow, removing irrelevant internal links and changing it to a clear call to action that focuses on helping the audience consume more contents, or move forwards on their buying journey.

The content purpose framework that we have help us a lot in achieving this. Here's more about the framework on my medium https://ridho.me/content-role-purposes-712a76378307.

From long-form "confusing" contents to helpful contents

With the topic ownership strategy in mind, each contents that we published focus on specific set of topic, search query, and asked question. These three elements become our guides on developing our contents, where each content must answer the asked question and the search query intention.

We also avoid adding unnecessary things on our contents. For example, we don't use excessive introduction on our contents, making sure that the audience can easily get what they are looking for.

We saw a direct improvement on how the audience consume our content, they read almost 100% of the contents and stay longer within the website.

Improving the information flow design

Identifying the topic clusters helped us understand how we should strategize the content internal links. Focusing on the topic coverage and users experience when consuming our clients contents.

We also track how the audience interact with the internal links, whether it is the main call-to-action or internal links within the website.

No more weird internal links!

Content enrichment on top performing contents

We add additional sections on top performing contents. Increasing the content opportunity to compete on SERP. The additional sections are based on relevant search queries that are already exist and performing on the content.

The results: More than 2 million users added to the website

Want to learn more about our SEO process, get connected with us or join the next SEO Fighter Bootcamp 2023.