Topical Authority VS Topic Ownership Strategy

You've likely heard recently about topical authority—an #SEO approach that doesn't focus on individual keywords but on how a website can have strong exposure and ownership over a specific topic.

However, this isn't a new concept. The hints were there since Google first introduced the concept of E-A-T (now E-E-A-T). Demonstrating expertise and authoritativeness on our website cannot be achieved with outdated SEO methods. Google no longer looks at individual content but evaluates the entire website content, making the keyword research > publish content > optimize method obsolete.

Businesses can no longer rely on a silo content approach, publishing unrelated content to chase search volume numbers or vanity metrics like keyword difficulties.

Here at Search Agency, we've developed a Topic Ownership Strategy. This strategy addresses the need for businesses to own topics relevant to their business, turning this business asset into a go-to place for their target audience.

But that's not all. The Topic Ownership Strategy also ensures that every piece of content we publish contributes to the business goals and objectives. This is achieved by assigning a clear role to each piece based on the search intents identified from potential audience searches.

By adopting this approach, we ensure that businesses are exposed to relevant topics, maximizing the potential for conversions while ensuring that our audience receives the best experience when interacting with our content.

Recently, we published a video on our YouTube channel discussing this topic, you can watch it bellow