The Searchable Blog

Field notes on search, AI, and growth.

Long form thinking from our founder and team. New writing on SEO, AI search, content strategy, digital measurement, and the work we do for brands across Indonesia and the region.

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Meet Doni Dwi Resdianto, the SEO Manager Steering Your Search Growth

Doni did not arrive at SEO from a marketing seminar. He came up through the work itself. He started in 2013 looking after a company website, then moved into agency life, growing from SEO Executive to SEO Manager to Head of SEO at InboundID, an inbound marketing agency in Jakarta. Those years taught him the breadth that agency work demands: many clients, many industries, and many different definitions of success, all running at once.

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Introducing StoryMint: Audience First Personas For Modern Marketers

At Search Agency, we kept seeing the same problem: personas lived in slide decks while campaigns lived in dashboards. StoryMint is our answer – an AI powered workspace where marketers can create living personas, talk to them, and turn those insights into SEO, content, and campaign ideas that reflect real audiences, not just keyword lists.

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Doku.com Selects Search Agency as Official SEO Partner

Search Agency is proud to announce that Doku.com has appointed us to lead its SEO campaign. Doku, a pioneering Indonesian payment technology company, offers secure online and offline payment solutions to over 150,000 merchants and serves millions of users across the region. By partnering with Search Agency, Doku aims to expand its digital reach, attract larger volumes of qualified traffic, and generate new business opportunities.

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