Field notes on search, AI, and growth.
Long form thinking from our founder and team. New writing on SEO, AI search, content strategy, digital measurement, and the work we do for brands across Indonesia and the region.
Understanding the Consumer Journey
Here's how to overcome one of the biggest challenges we face as marketers is consistently engaging with potential customers throughout their buying journey.
GA4 Measurement Ideas
Here's my go-to measurement framework for GA4. Think of it like a game plan for understanding your audience:
The Biggest SEO Myth
The biggest #SEO myth: SEO is all I need! This statement is a myth and a dangerous misconception that can lead businesses astray in their digital marketing efforts.
How to Create an Effective Media Plan for Your Digital Marketing Campaign
As a digital marketer, the crucial step to launch your digital marketing campaign is to have an effective media plan. The media plan helps the digital marketer to execute and achieve the objective of their campaign. A Media plan is not only about choosing which media to use but also to have a clear understanding of the audience and the best way to deliver the campaign message.
RiseUpStandUp Digital Marketing Webinar
For you who are staying at home, wanted to help the COVID 19 victims and, at the same time, learn something new here is a good chance for you—inviting you to RiseUpStandUp Digital Marketing Webinar. RiseUpStandUp is a two days webinar that will cover all things related to digital marketing, presented by 10 of Indonesia's top digital marketers.