SEO.
92 articles
The First Question I Ask a Client Is What Last Year's Revenue Was
Why search work that never reaches a revenue conversation stays cheap, and what AI search has done to the execution jobs that used to hide the gap.
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20 technical SEO questions we ask before we hire anyone
The questions we put to technical SEO candidates, why we ask them, and what separates a strong answer from a memorised one.
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Freshness only helps if the AI crawlers can actually see it
Everyone's updating pages for AI citations. Almost nobody checks whether their servers ever tell the crawlers a page changed. Here's how to find the leak.
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Your content can sit inside two billion AI answers a month and still send zero visitors
Your content can be quoted inside two billion AI answers a month and still send zero visitors. That is not a traffic problem, it is a measurement problem, and the old dashboard cannot see it.
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How to build video that AI search actually cites
YouTube is the most-cited source in Google's AI Overviews, and short-form is where product discovery now begins. What it takes to make your videos the ones AI search pulls from.
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Google turned every search into an AI answer first
Google rolled Gemini out as the default answer on every query worldwide, and the blue links slid below the fold. Here is what actually changed, and how to keep earning traffic when the answer arrives before the click.
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Most of what AI cites about your brand lives on sites you do not control
The first Total Graph Authority post named third-party validation as the layer AI cites most. This is the deep dive, six trust tiers, engine by engine, in the order to build them.
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The five graphs an AI assistant reads before it decides to cite you
Backlinks are one connection an AI model follows. Here are the other four graphs that decide whether you get named in the answer.
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What AI knows about your brand is decided first on your own domain
Third-party mentions and social clips only corroborate a story your own site has to tell first. Here is how to build the first-party layer AI reads before it trusts anyone else.
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75% of What AI Mode Cites in Travel Is Guide Content
Google AI Mode cites about 26 sources to answer a single travel query, and three quarters of them are the guides, tips and itineraries most teams are cutting. Our 100-query study on what it pulls, who gets cited, and why the click drop isn't a content-quality drop.
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