SEO.
90 articles
AI stopped reading your pages and started reading your entity graph
AI is starting to retrieve your brand as a graph of connected entities, and a lot of well-written sites are illegible in that format. Here is what GraphRAG changes and how to fix your entity legibility.
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Brand mentions or backlinks, what actually gets you cited in 2026?
Links still move Google, but a plain unlinked mention of your brand may do more for you in AI search. Here is how the two signals split in 2026, and how to build both.
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Only 276 of Every 1,000 Google Searches Now Reach the Open Web
Google now settles 68% of US searches without sending a click anywhere. What that means for your blog, your KPIs, and your next client conversation.
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What Happens to Your Core Web Vitals When the Page Loads Before the Click
Prerendered pages load in a third of a second and CrUX counts every one of them. A practical speculation rules rollout guide written for SEO teams.
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Helpful Content Still Wins, the Judges Just Changed
Search now puts a machine between you and your reader. Here's how to publish content that helps real people and still gets cited by AI Overviews, ChatGPT, and Perplexity.
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Breaking Into an SEO Career When the Search Box Becomes an Answer
SEO isn't dying, it's splitting in two. The old junior tasks got automated, but a bigger, better-paid layer just opened. Here's how to start your SEO career in 2026.
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Your Vibe Coded Site Looks Great and AI Cannot See a Word of It
Lovable, Bolt, and v0 ship a working site before lunch. Most of them ship one that ChatGPT, Claude, and Perplexity read as a blank page, and the fix starts with how the page renders.
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Google ignores IndexNow, which is exactly why it is worth setting up
IndexNow gets dismissed because Google won't use it, but Bing, Yandex, Naver, Seznam and Yep do, and Bing's index feeds Copilot, DuckDuckGo and ChatGPT search. A full implementation guide across WordPress, Shopify, Cloudflare and headless, plus measurement.
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Updating your page does nothing until the freshness signals move with it
You can rewrite half an article and to a machine the page looks untouched. Freshness is a technical claim carried by dateModified, sitemap lastmod, and the visible date. How to signal real updates without faking the dates.
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Google recrawls your 404s far more than your 410s, and at scale that is real budget
The 410 deindexation-speed gap is smaller than people claim. But a controlled experiment found Google recrawls 404s 49.6% more than 410s, and on a large site that is real crawl budget. Here is when to use each and how to deploy 410 at scale.
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