Digital Marketing.
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A ChatGPT Ads Strategy Built From Real Prompts
Part three of our ChatGPT ads series. How we find the prompts buyers ask with StoryMint, turn them into ad copy and images, and test one change at a time.
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What to Fix After Your ChatGPT Ads Go Live
Part two of our ChatGPT ads series, with the real numbers from our first two campaigns. 171 clicks at Rp 4,757 each, one ad that doubled the CTR of another, and zero conversions to learn from.
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How to Run ChatGPT Ads in Indonesia
ChatGPT ads are now open to Indonesian advertisers. We set up two campaigns in Ads Manager and documented every screen, from the first ad preview to the pixel and context hints.
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The shopping query your product page never sees
Google's Conversational Attributes let you write feed copy that AI shopping answers match to natural-language queries. How to do it without keyword stuffing.
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Understanding the Consumer Journey
Here's how to overcome one of the biggest challenges we face as marketers is consistently engaging with potential customers throughout their buying journey.
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GA4 Measurement Ideas
Here's my go-to measurement framework for GA4. Think of it like a game plan for understanding your audience:
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How to Create an Effective Media Plan for Your Digital Marketing Campaign
As a digital marketer, the crucial step to launch your digital marketing campaign is to have an effective media plan. The media plan helps the digital marketer to execute and achieve the objective of their campaign. A Media plan is not only about choosing which media to use but also to have a clear understanding of the audience and the best way to deliver the campaign message.
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