Insights on AI search, GEO, AEO & technical SEO.
Navigating the Competitive Travel Search Landscape: Key Takeaways from Wire 3.0 by Ascott Indonesia
Sharing the transformative insights and strategic imperatives essential for staying competitive in this dynamic landscape at Wire 3.0.
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How Search Agency Works With The Ascott Limited Indonesia on Hospitality Search
The Ascott Limited Indonesia runs serviced residences and hotels across the country. Here is how we approach winning search for a portfolio that size, city by city.
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Problem-Solving in SEO
Hiring the right talent for SEO can be challenging. During interviews with SEO candidates, I often present problem-solving challenges to assess their practical skills and approach to SEO strategy.
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The Truth About Backlinks in SEO
Few topics spark more debate and discussion in SEO than backlinks. Often seen as one of the most crucial components of search engine optimization, backlinks have been praised and criticized for their role in ranking success. However, despite all the "productive discussions" surrounding them, one thing is clear: backlinks are still essential to SEO.
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Why Ranking Shouldn't Be the Only KPI in SEO
While using keyword rankings as a key performance indicator (KPI) in an SEO campaign is tempting, it's an outdated and potentially harmful practice. Focusing on individual keyword rankings can lead to missed opportunities, scalability issues, and fragile marketing strategies.
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What to Ask Before You Hire an SEO Agency or Build the Team In-House
Most SEO pitches sound the same until you ask the right questions. Here is what to put to any agency or in-house hire before you trust them with your organic growth.
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Building an Effective SEO Measurement Framework
The hardest part of SEO is rarely the work itself. It is proving the work paid off. Campaigns stall not because nobody optimized anything, but because nobody agreed up front on what success would look like, so every report becomes an argument. A measurement framework fixes that. It removes the bias that creeps in when metrics are chosen after the fact, and it lets you show value early instead of hiding behind the phrase "SEO is a long-term investment."
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Understanding the Consumer Journey
Here's how to overcome one of the biggest challenges we face as marketers is consistently engaging with potential customers throughout their buying journey.
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Topical Authority VS Topic Ownership Strategy
Here at Search Agency, we've developed a Topic Ownership Strategy. This strategy addresses the need for businesses to own topics relevant to their business, turning this business asset into a go-to place for their target audience.
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Users First, SEO Will Follow
The fastest way to lose at SEO is to write for search engines. None of your content should be published for Google. It should be published for the people Google is trying to serve. Get that order right and rankings follow. Get it backwards and you end up with pages that are technically optimized and quietly ignored.
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