Insights on AI search, GEO, AEO & technical SEO.
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Samsung Owns 64% of What Google's AI Says About Phones in Indonesia
We put 266 real buying questions to Google AI Mode in Indonesia and counted every brand it named. Samsung took almost two thirds of the mentions and Apple barely a sixth. Here is how Google's AI already picked a winner, and what the rest of the market can do about it.
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Multi-Location Local SEO for Indonesian Brands
Google ranks local results on three broad inputs: proximity, relevance, and prominence. Proximity is the distance between the searcher and the business. Relevance is how well your profile and your pages match the intent behind the query. Prominence is how well known and trusted the location is, signalled by reviews, links, citations, and real-world recognition.
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When Ranking #1 Stops Being Enough in the Age of AI Search
Prenagen was pulling close to 48 million search impressions a month and still watching its traffic slip. Here is what its data taught us about doing SEO in the age of AI Overviews, and what it means for your strategy in 2026.
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Google I/O 2026: The 90-Day Playbook for the New AI Search Era
The brands that publish original, structured, machine-actionable content and treat each major AI engine as its own optimization problem will own the next 12 months. The brands that depend on summarizable middle-funnel content and treat Google's guide as the universal map will quietly disappear from the new front door.
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Microsoft AI Search Guide That Google Couldn't Write
Microsoft published the AI search guide nine days before Google, and the SEO industry only paid attention to Google's. One is a marketing document. The other is a technical paper from the company that powers ChatGPT. Here is why that matters.
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Topical Authority vs Keyword Targeting: When Each Wins
Topical authority and keyword targeting are not philosophies. They are tactics, each suited to a specific stage of a site's lifecycle and a specific kind of search query. Choosing between them by ideology, instead of by context, is one of the most common ways content programs stall.
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How to Get Your Content Cited by AI Assistants
A page can be the best resource on the web by every classical metric and still get skipped because the engine could not extract a clean, self contained sentence to quote.
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Screaming Frog MCP: The Crawler Finally Speaks Claude
Screaming Frog rolled out SEO Spider version 24.0, and buried under the usual quality of life updates is the feature most of the SEO community has been quietly waiting for. A native Model Context Protocol (MCP) server.
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Google's New AI Optimization Guide Tells You How Google Works. It Does Not Tell You About AI Search.
Google's AI Optimization Guide is being read as the playbook for the entire AI search landscape. It is not. Here is what the data actually says, and why SEOs who follow Google's word as gospel keep losing visibility on the engines that matter.
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How We Grew DiscoverASR's AI Search Audience by 450% in a Single Quarter
In one quarter, DiscoverASR, a global serviced residence and extended-stay hospitality brand, went from being a quiet challenger inside ChatGPT, Gemini, Google AI Mode, and Perplexity to a brand that AI engines actively recommend.
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