Insights on AI search, GEO, AEO & technical SEO.
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Building an Effective SEO Measurement Framework
The hardest part of SEO is rarely the work itself. It is proving the work paid off. Campaigns stall not because nobody optimized anything, but because nobody agreed up front on what success would look like, so every report becomes an argument. A measurement framework fixes that. It removes the bias that creeps in when metrics are chosen after the fact, and it lets you show value early instead of hiding behind the phrase "SEO is a long-term investment."
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Understanding the Consumer Journey
Here's how to overcome one of the biggest challenges we face as marketers is consistently engaging with potential customers throughout their buying journey.
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Users First, SEO Will Follow
The fastest way to lose at SEO is to write for search engines. None of your content should be published for Google. It should be published for the people Google is trying to serve. Get that order right and rankings follow. Get it backwards and you end up with pages that are technically optimized and quietly ignored.
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GA4 Measurement Ideas
Here's my go-to measurement framework for GA4. Think of it like a game plan for understanding your audience:
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Exploring a Career in SEO: Insights from Ridho Putradi S'Gara, Founder of Search Agency
Let's have a casual discussion about building a career in SEO; it is incredibly timely, as many are considering career changes or waiting for the right moment in this new year.
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How SEO and IT Teams Actually Work Together in Large Organizations
Collaboration between large organizations' SEO and IT departments can be easy. Here’s how to achieve it.
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Using ChatGPT for SEO
ChatGPT has been around for quite some time now, and many have used this OpenAI tool, including SEOs. In this post, we wanted to share how you can use ChatGPT to ease some of your SEO workflow.
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People-First Content: A Checklist for Google and AI Search
Google's guidance tells you what people-first content is. Here's how to audit yours against it, and what changes when AI assistants do the reading.
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How Tech SEO Defines Your SEO Performance: The Kompas.ID Case Study
Tech SEO is the foundation of your website performance. It is essential to identify and fix possible technical issues on your website.
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Don't Build Links, Build Relationship!
Let's talk about backlinks, part of SEO that always create "productive discussions."
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