Field notes on search, AI, and growth.
Long form thinking from our founder and team. New writing on SEO, AI search, content strategy, digital measurement, and the work we do for brands across Indonesia and the region.
Understanding the Consumer Journey
Here's how to overcome one of the biggest challenges we face as marketers is consistently engaging with potential customers throughout their buying journey.
Why You Should Prioritize Your Audience Over SEO in Content Creation
Stop focusing solely on SEO when creating content. Instead, spend more time crafting content your audience will enjoy.
Unlock Your Potential with the SEO Fighter Bootcamp 2024 - Prodigy Edition
The SEO industry is booming, and the demand for skilled experts who can navigate its complexities is more significant than ever. Whether you're just starting or looking to enhance your skills, the SEO Fighter Bootcamp 2024 - Prodigy Edition is your gateway to becoming a leader in this dynamic field.
Topical Authority VS Topic Ownership Strategy
Here at Search Agency, we've developed a Topic Ownership Strategy. This strategy addresses the need for businesses to own topics relevant to their business, turning this business asset into a go-to place for their target audience.
Users First, SEO Will Follow
The mantra "users first, SEO will follow" is a golden rule often overlooked in the pursuit of higher rankings.
GA4 Measurement Ideas
Here's my go-to measurement framework for GA4. Think of it like a game plan for understanding your audience:
Exploring a Career in SEO: Insights from Ridho Putradi S'Gara, Founder of Search Agency
Let's have a casual discussion about building a career in SEO; it is incredibly timely, as many are considering career changes or waiting for the right moment in this new year.
The SEO Show Bandung
On January 13, 2024, we will be in Bandung for the first offline episode of The SEO Show. SEINKIRI cafe in Jl Lodaya 63, Bandung will be the place for the show.
Bridging the Gap: How to Collaborate Between SEO and IT Teams in Large Organizations
Collaboration between large organizations' SEO and IT departments can be easy. Here’s how to achieve it.
The Final Batch of SEO Fighter Bootcamp 2023
The SEO Fighter Bootcamp 2023, presented by Search Agency, is not just another course; it's a transformative journey.
Why Businesses Need To Avoid Ranking Only KPI
It is ridiculous to think that ranking for a set of keywords can bring value to a business. Here's a deeper dive into why this approach is fraught with challenges.
Using ChatGPT for SEO
ChatGPT has been around for quite some time now, and many have used this OpenAI tool, including SEOs. In this post, we wanted to share how you can use ChatGPT to ease some of your SEO workflow.
Creating Helpful, Reliable, People-First Content
Here's a deep dive into the helpful, reliable & people-first content guidelines and how to apply them to your content strategy.
How Tech SEO Defines Your SEO Performance (A Case Study)
Tech SEO is the foundation of your website performance. It is essential to identify and fix possible technical issues on your website.
The Biggest SEO Myth
The biggest #SEO myth: SEO is all I need! This statement is a myth and a dangerous misconception that can lead businesses astray in their digital marketing efforts.
Don't Build Links, Build Relationship!
Let's talk about backlinks, part of SEO that always create "productive discussions."
Forget SEO!
When dealing with content production for your website, FORGET SEO. None of your content is published for search engines.
How We Doubled Organic Traffic for an FMCG Brand in 6 Months
In 6 months, we double the organic traffic performance with our topic ownership strategy.