SEO.
103 articles
Posts
How Crawl Budget Really Gets Spent on Large Sites
Google defines crawl budget as the set of URLs that Googlebot can and wants to crawl on your site. Two forces decide that set: crawl capacity limit and crawl demand.
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Internal Linking Patterns That Compound Authority
Internal linking is one of the highest leverage SEO investments available because it costs almost nothing and compounds every time you publish. The teams that win in organic search are not the ones producing the most content; they are the ones routing the authority their content already earned to the URLs that actually pay for the work.
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A founder's playbook for vetting Indonesian B2B SEO agencies
This playbook gives you a repeatable framework for evaluating agencies. By the end, you will know which questions separate strategic partners from order-takers, how to structure engagements around commercial outcomes, and where to focus your due diligence.
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Measuring SEO Influence in the Age of AI Search
AI-driven search breaks the classic “rank → click → convert” funnel. Your content can shape decisions inside AI overviews long before a user ever visits your site. This article shows how to add an influence layer to SEO reporting by tracking high-quality clicks, brand lift, and AI-attributed leads so you can finally connect AI search visibility to real business outcomes.
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How We Unlocked Organic Growth for Taman Safari Indonesia
We helped Taman Safari Indonesia turn offline magic into online momentum. In six months, technical fixes, story-led content, and unified landing pages lifted clicks 86% and impressions 62%—with higher CTR and better average position. Here’s the narrative of what changed and why it worked.
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The Definitive Guide to Hotel Local SEO
Local SEO is a strategic necessity, not just a tactical option, for hotels to succeed in today's digital landscape by driving direct bookings and establishing digital authority. Unlike general SEO, local SEO is specifically designed to optimize a hotel's presence for location-based search results like Google Maps and the Google Local Pack, which are essential for attracting high-intent travelers actively searching for accommodations in a specific area.
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From Pain to Purchase: Turning Cavity Searches into Connected Content Paths
Toothache searches trace a path from pain to purchase. This post explains how a Topic Ownership strategy guides readers step by step—offering relief, education, and gentle product prompts—while internal links and varied CTAs build trust and lift rankings.
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Make AI Cite Your Brand: Moving Beyond the "Common Knowledge"
Have you ever wondered, "How can we get our brand mentioned by AI, especially by Large Language Models (LLMs) like ChatGPT, Perplexity, Claude, and Gemini?" This question becomes particularly relevant when dealing with a very common topic, such as "what is a short story."
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Navigating the Competitive Travel Search Landscape: Key Takeaways from Wire 3.0 by Ascott Indonesia
Sharing the transformative insights and strategic imperatives essential for staying competitive in this dynamic landscape at Wire 3.0.
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Problem-Solving in SEO
Hiring the right talent for SEO can be challenging. During interviews with SEO candidates, I often present problem-solving challenges to assess their practical skills and approach to SEO strategy.
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