Field notes on search, AI, and growth.
Long form thinking from our founder and team. New writing on SEO, AI search, content strategy, digital measurement, and the work we do for brands across Indonesia and the region.
Doku.com Selects Search Agency as Official SEO Partner
Search Agency is proud to announce that Doku.com has appointed us to lead its SEO campaign. Doku, a pioneering Indonesian payment technology company, offers secure online and offline payment solutions to over 150,000 merchants and serves millions of users across the region. By partnering with Search Agency, Doku aims to expand its digital reach, attract larger volumes of qualified traffic, and generate new business opportunities.
Make AI Cite Your Brand: Moving Beyond the "Common Knowledge"
Have you ever wondered, "How can we get our brand mentioned by AI, especially by Large Language Models (LLMs) like ChatGPT, Perplexity, Claude, and Gemini?" This question becomes particularly relevant when dealing with a very common topic, such as "what is a short story."
Search Agency Named SEO & Paid Search Partner for High Five Global
We are thrilled to announce that Search Agency has been selected as the official SEO and Paid Search partner for High Five Global, a company committed to transforming the future of global talent by breaking down geographical barriers.
Navigating the Competitive Travel Search Landscape: Key Takeaways from Wire 3.0 by Ascott Indonesia
Sharing the transformative insights and strategic imperatives essential for staying competitive in this dynamic landscape at Wire 3.0.
Search Agency Selected as SEO Partner for The Ascott Limited Indonesia
We are thrilled to announce that the Search Agency has been chosen as the official SEO partner for The Ascott Limited Indonesia (discoverasr.com).
Problem-Solving in SEO
Hiring the right talent for SEO can be challenging. During interviews with SEO candidates, I often present problem-solving challenges to assess their practical skills and approach to SEO strategy.
The Truth About Backlinks in SEO
Few topics spark more debate and discussion in SEO than backlinks. Often seen as one of the most crucial components of search engine optimization, backlinks have been praised and criticized for their role in ranking success. However, despite all the "productive discussions" surrounding them, one thing is clear: backlinks are still essential to SEO.
Why Ranking Shouldn't Be the Only KPI in SEO
While using keyword rankings as a key performance indicator (KPI) in an SEO campaign is tempting, it's an outdated and potentially harmful practice. Focusing on individual keyword rankings can lead to missed opportunities, scalability issues, and fragile marketing strategies.
The Essential Questions to Ask Your SEO Agency or Talents
While some agencies or freelancers can deliver tremendous value, others might focus on short-term results that don't contribute to your business's long-term success.
Building an Effective SEO Measurement Framework
The hardest part of SEO is rarely the work itself. It is proving the work paid off. Campaigns stall not because nobody optimized anything, but because nobody agreed up front on what success would look like, so every report becomes an argument. A measurement framework fixes that. It removes the bias that creeps in when metrics are chosen after the fact, and it lets you show value early instead of hiding behind the phrase "SEO is a long-term investment."
Understanding the Consumer Journey
Here's how to overcome one of the biggest challenges we face as marketers is consistently engaging with potential customers throughout their buying journey.
Topical Authority VS Topic Ownership Strategy
Here at Search Agency, we've developed a Topic Ownership Strategy. This strategy addresses the need for businesses to own topics relevant to their business, turning this business asset into a go-to place for their target audience.
Users First, SEO Will Follow
The fastest way to lose at SEO is to write for search engines. None of your content should be published for Google. It should be published for the people Google is trying to serve. Get that order right and rankings follow. Get it backwards and you end up with pages that are technically optimized and quietly ignored.
GA4 Measurement Ideas
Here's my go-to measurement framework for GA4. Think of it like a game plan for understanding your audience:
Exploring a Career in SEO: Insights from Ridho Putradi S'Gara, Founder of Search Agency
Let's have a casual discussion about building a career in SEO; it is incredibly timely, as many are considering career changes or waiting for the right moment in this new year.
How SEO and IT Teams Actually Work Together in Large Organizations
Collaboration between large organizations' SEO and IT departments can be easy. Here’s how to achieve it.
Using ChatGPT for SEO
ChatGPT has been around for quite some time now, and many have used this OpenAI tool, including SEOs. In this post, we wanted to share how you can use ChatGPT to ease some of your SEO workflow.
Creating Helpful, Reliable, People-First Content
Here's a deep dive into the helpful, reliable & people-first content guidelines and how to apply them to your content strategy.
How Tech SEO Defines Your SEO Performance (A Case Study)
Tech SEO is the foundation of your website performance. It is essential to identify and fix possible technical issues on your website.
Don't Build Links, Build Relationship!
Let's talk about backlinks, part of SEO that always create "productive discussions."