The Searchable Blog

Field notes on search, AI, and growth.

Long form thinking from our founder and team. New writing on SEO, AI search, content strategy, digital measurement, and the work we do for brands across Indonesia and the region.

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Doku.com Selects Search Agency as Official SEO Partner

Search Agency is proud to announce that Doku.com has appointed us to lead its SEO campaign. Doku, a pioneering Indonesian payment technology company, offers secure online and offline payment solutions to over 150,000 merchants and serves millions of users across the region. By partnering with Search Agency, Doku aims to expand its digital reach, attract larger volumes of qualified traffic, and generate new business opportunities.

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Make AI Cite Your Brand: Moving Beyond the "Common Knowledge"

Have you ever wondered, "How can we get our brand mentioned by AI, especially by Large Language Models (LLMs) like ChatGPT, Perplexity, Claude, and Gemini?" This question becomes particularly relevant when dealing with a very common topic, such as "what is a short story."

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Problem-Solving in SEO

Hiring the right talent for SEO can be challenging. During interviews with SEO candidates, I often present problem-solving challenges to assess their practical skills and approach to SEO strategy.

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The Truth About Backlinks in SEO

Few topics spark more debate and discussion in SEO than backlinks. Often seen as one of the most crucial components of search engine optimization, backlinks have been praised and criticized for their role in ranking success. However, despite all the "productive discussions" surrounding them, one thing is clear: backlinks are still essential to SEO.

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Why Ranking Shouldn't Be the Only KPI in SEO

While using keyword rankings as a key performance indicator (KPI) in an SEO campaign is tempting, it's an outdated and potentially harmful practice. Focusing on individual keyword rankings can lead to missed opportunities, scalability issues, and fragile marketing strategies.

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Building an Effective SEO Measurement Framework

The hardest part of SEO is rarely the work itself. It is proving the work paid off. Campaigns stall not because nobody optimized anything, but because nobody agreed up front on what success would look like, so every report becomes an argument. A measurement framework fixes that. It removes the bias that creeps in when metrics are chosen after the fact, and it lets you show value early instead of hiding behind the phrase "SEO is a long-term investment."

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Users First, SEO Will Follow

The fastest way to lose at SEO is to write for search engines. None of your content should be published for Google. It should be published for the people Google is trying to serve. Get that order right and rankings follow. Get it backwards and you end up with pages that are technically optimized and quietly ignored.

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Using ChatGPT for SEO

ChatGPT has been around for quite some time now, and many have used this OpenAI tool, including SEOs. In this post, we wanted to share how you can use ChatGPT to ease some of your SEO workflow.

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