Field notes on search, AI, and growth.
Long form thinking from our founder and team. New writing on SEO, AI search, content strategy, digital measurement, and the work we do for brands across Indonesia and the region.
How We Doubled Organic Traffic for an FMCG Brand in 6 Months
In 6 months, we double the organic traffic performance with our topic ownership strategy.
We Added More Than 2 Million Users in 6 Months
Here are what we did working with website that was loosing 15-20% users on monthly basis.
SEO Guides For User Generated Content
If your website relies on user-generated content (UGC) as your primary content source, then this SEO guide is for you.
How To Enrich Your Content For Better Reach On Search
Here are our guides on how you can enrich your content for better reach on search, and drive more organic traffic to your website.
How to Use the Ahrefs Content Gap Report to Find Content Ideas
One of our favorite way to find content ideas is by using Ahrefs Content Gap report. This report shows the keywords where one or more websites, web pages, subdomains (e.g., blog.domain.com) or subfolders (e.g., domain.com/blog/) rank but another target doesn't.
How to Create an Effective Media Plan for Your Digital Marketing Campaign
As a digital marketer, the crucial step to launch your digital marketing campaign is to have an effective media plan. The media plan helps the digital marketer to execute and achieve the objective of their campaign. A Media plan is not only about choosing which media to use but also to have a clear understanding of the audience and the best way to deliver the campaign message.
How To Accelerate Your Organic Search Traffic
SEO is a continuous battle for audience attention. Even when you already ranked for your keywords, it doesn't mean that you win all the audience's attention. Especially with all the changes that happened on search engine result pages, most of the time we need more than just ranking even to drive traffic to our website.,
We tested out different strategies to drive more traffic to our client website. Here are few that works
How To Avoid Being Scamed By SEO Agency
For businesses looking for an SEO agency to work with, here are some of my tips to avoid getting scammed by your agency