As part of your marketing investment, many of the contents that you have published are missing out on opportunities. These contents are sometimes even buried in your website archives. On the other hand, we as marketers always said that we need more reach and organic traffics.

Here are our guides on how you can enrich your content for better reach on search, and drive more organic traffic to your website.

Identifying The Opportunities

You can start by looking at your low hanging fruit keyword. Keywords and landing pages that you have the highest possibilities for you to improve its rank and performance. We are using Ahrefs Organic Keyword reports, and then we need to filter the results by search volume and position. In this case, we use 5000 as the minimum search volume and 11-30 for the position. Depends on your niche, you might be able to increase the minimum search volume.

Your focus should be finding keywords and landing page that has the highest potential for improvement. Do this by exporting the complete Ahrefs keyword report you have just did. You also need to export the Google Search Console pages performance report. By combining these two reports, you have the actual clicks of each keyword landing page.

Google Search Console Pages Performance Report

Now that you have the data, you need to find keywords and landing pages with the highest opportunity by comparing the keyword search volume and the number of clicks to your landing pages. You also have to see if the keyword is the most relevant topic for your landing page. The final result that you have is a list of landing pages that you can start to enrich and optimize.

Combined Data From Ahrefs Organic Keywords Report and Google Search Console Pages Performance Report

The Basic of Content Enrichment

The primary step for enriching your content is to check all the vital elements of your content. These elements are the first thing that the search engine and your audiences see on your content. These elements are your content URL, meta title, meta description, content title (h1), and your first paragraph.

In our previous blog post about how to accelerate your organic traffic, we introduce you to a tool from Story Based that can help you improve your CTR. Using this tool, you can also analyze your URL, meta title, and meta description for possible enrichment. Ensure that the target keywords are integrated with your URL, meta title, and meta description, while also making sure that your search snippets are appealing for the search audience.

Your content title (headings) and your first paragraph are also an essential element for you to enrich. If possible, include your target keywords without compromising the audience's experiences when they are consuming your content.

Filling The Gap Within Your Content

Content enrichment is more than just adding words into your content. But it is about adding more value to your audiences and giving more relevance between your content and the audience's intent.

LSI (Latent Semantic Indexing) Keywords

LSI keywords are words and phrases with high relevance with your already identified keyword or topic. Identifying the LSI keywords give you ideas on how to fill the gap within your content and enrich your content.

You can use a tool like LSIGraph to generate the LSI keywords. These keywords can be integrated into existing content you have, adding color and perspective within your content. It is much better, however, to create the extra line on your content with these keywords. The LSI keywords enrich and expand your content, giving it more opportunities to reach more audiences.

Images and other multimedia content

The search engine result pages consist of more than just text results. It also consists of images and other multimedia content, by adding these to your content help to improve the user experience. Relevant images and multimedia content are more engaging for the audiences. It can also give the content a chance to rank on other types of search results.

Competitor Keywords

Using the Ahrefs Content Gap report that we introduce on our previous blog, we can identify keywords from our competitor landing page. Instead of using the root domain, we use the exact URL here.

Similar to the LSI Keywords, you can either integrate the relevant keywords into the existing line of your content, or you can add it to new lines on your content.

(Bonus) Strengthen Your Enriched Contents With Internal Links

The final step after your content is enriched and re-published is to give it a push with internal links from reliable and relevant pages within your website. You can find these pages using the Top Pages report in Ahrefs.

Pair your content based on the relevancy and make sure that the internal links also help the audience navigate your website better.

What is your strategy for content enrichment, share it on our comment box bellow.

How To Enrich Your Content For Better Reach On Search