How To Find Content Ideas With Ahrefs Content Gap Report
Content is the heart of our marketing activities, well-developed content with proper research not only deliver our marketing message but can also drive engagement. With so many contents published to the internet every day, finding content ideas become a huge challenge for any marketer.
One of our go-to place to find content ideas is by using Ahrefs Content Gap report. This report shows the keywords where one or more websites, web pages, subdomains (e.g., blog.domain.com) or subfolders (e.g., domain.com/blog/) rank but another target doesn't. These keywords can give us ideas on what type of content that our audiences are interested in and consuming on our competitor website.
The tool is very straightforward and easy to use. If you already have your website registered as a project on Ahrefs, go to the content gap analysis menu on the sidebar. Enter your competitor website URL. And you can add up to ten competitor websites here. As an option, you can choose to show only keywords where at least one of your competitors is ranking on the first page of the search engine result pages. Ahrefs scan their database and show you keyword opportunities that you can use as an idea based on your competitors.
For example, if you're managing detik.com website, you and you want to get content ideas from your competitor website. In this case, we use kompas.com, kumparan.com, and viva.co.id.
Click on "Show keywords".
You see right away how many keywords where at least one of your competitor websites rank in the top 10, but detik.com doesn't rank anywhere on the top 100 search engine result pages.
If you are looking for hyper-relevant results? Use the "Intersections" filter to only show keywords where multiple or all competing websites rank.
Make sure that you only choose keywords that are relevant for your website and business.
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