How To Accelerate Your Organic Search Traffic
Organic Search Traffic
SEO is a continuous battle for audience attention. Even when you already ranked for your keywords, it doesn't mean that you win all the audience's attention. Especially with all the changes that happened on search engine result pages, most of the time we need more than just ranking even to drive traffic to our website.,
We tested out different strategies to drive more traffic to our client website. Here are few that works
Low hanging fruit keywords
Low hanging fruit keywords are keywords with high search volume and not on the first page of the Search Engine Result Page (SERP) on our list of ranked keywords. These keywords have good potential to drive extra traffic to our website with less amount of work.
The easiest way to identify these keywords is by using Ahrefs organic keywords report. On Ahrefs, go to organic keywords report, filter by position (11 to 30), and search volume. Depends on the industry, you can filter the search volume by the potential traffic that you're targeting.
Here I'm using 5000 as the minimum search volume for the keywords.
Ahrefs organic keywords data
Export the data to excel, and sort by landing page. If you find several keywords on the same landing page, you need to check if those keywords are on the same topic or not. If it is not on the same topic, then select keywords with the highest search volume.
Our goal is to improve these keywords position on SERP; we can achieve these by optimizing the landing for the keyword. Include the keyword on these page elements
Page Title
Description
Headings, and
First Paragraph
Republish the content to update the search engine with the changes.
CTR optimization
Improving the keyword's CTR is a crucial step to make sure that you gain the most potential traffic available for keywords that you're currently ranking.
To do this, you need to identify the average CTR for the top 10 positions on the search engine. On Google search console, export the page performance filtered by position less than 10 (ten) then group the page by its position. You can then calculate the average CTR by position.
Here's an example from one of our client
Average Landing page CTR
Once you have the average CTR by position data, you'll see that there are pages with CTR lower than the average. These landing pages should be your focus to optimize.
The most common issues with landing page related to low CTR are
missing call to action
missing page title / description
truncated page title & description
This tool from StoryBase helps you identify the issue with your landing page. You need to fetch your URL, and it gives you the CTR score with the needed optimization.
CTR Tools from Story Based
Once you're confident with your landing page CTR, you can republish on your website.
Content enrichment
The next opportunity for traffic optimization is to maximize the traffic potential on our top-performing landing page. We do this by enriching the landing page with semantic keywords and relevant topics.
On Google Analytics, export the site content report and sort by the page views. Identify the ranked keywords for each landing page then check the search volume for those keywords. Compare the search volume and session data to see how big is the rest of the potential traffic you can gain.
Here's an example from one of our client
Traffic Potential by Page
From the excel sheet, you need to do the content enrichment on keywords with the lowest position. What you need to do is to see the possibility of adding more content related to these keywords. It can be a new section or headings on the landing page.
Republish the landing page once you've added the enrichment.
Position zero
In today's SERP, most of the clicks go to position zero results. Optimizing your landing page towards position zero helps you gain more exposure and traffic to your landing page. Some of our clients saw a big 40%-60% increase in traffic by winning more ranking in position zero.
Start by identifying keywords with SERP features; you can do this by using the Ahrefs keywords report using the SERP features filter. Choose "Featured Snippets" on the filter. You also need to exclude keywords that are already in position 1 for this.
Organic Keywords Report with SERP Features
From the report, check the SERP for the keyword and identify the featured snippets displayed on the SERP. Position zero optimization starts with your landing page content. Some of the featured snippets can be optimized by adding a list or numbering on your content or adding a conversational sentence on your first paragraph. Other types of featured snippets might need extra effort on your landing.
For example, on recipe keywords, Google is promoting rich results. You can aim for this by adding a schema mark up on your landing page.
Recipe Rich Results on Mobile SERP
Continuous optimization on your search traffic helps you maximize your business potential on search. Do you have your proven tips? Share it on the comment box bellow.