Field notes from the AI search frontier.
From Pain to Purchase: Turning Cavity Searches into Connected Content Paths
Toothache searches trace a path from pain to purchase. This post explains how a Topic Ownership strategy guides readers step by step—offering relief, education, and gentle product prompts—while internal links and varied CTAs build trust and lift rankings.
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Doku.com Selects Search Agency as Official SEO Partner
Search Agency is proud to announce that Doku.com has appointed us to lead its SEO campaign. Doku, a pioneering Indonesian payment technology company, offers secure online and offline payment solutions to over 150,000 merchants and serves millions of users across the region. By partnering with Search Agency, Doku aims to expand its digital reach, attract larger volumes of qualified traffic, and generate new business opportunities.
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Make AI Cite Your Brand: Moving Beyond the "Common Knowledge"
Have you ever wondered, "How can we get our brand mentioned by AI, especially by Large Language Models (LLMs) like ChatGPT, Perplexity, Claude, and Gemini?" This question becomes particularly relevant when dealing with a very common topic, such as "what is a short story."
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Search Agency Named SEO & Paid Search Partner for High Five Global
We are thrilled to announce that Search Agency has been selected as the official SEO and Paid Search partner for High Five Global, a company committed to transforming the future of global talent by breaking down geographical barriers.
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Navigating the Competitive Travel Search Landscape: Key Takeaways from Wire 3.0 by Ascott Indonesia
Sharing the transformative insights and strategic imperatives essential for staying competitive in this dynamic landscape at Wire 3.0.
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Search Agency Selected as SEO Partner for The Ascott Limited Indonesia
We are thrilled to announce that the Search Agency has been chosen as the official SEO partner for The Ascott Limited Indonesia (discoverasr.com).
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Problem-Solving in SEO
Hiring the right talent for SEO can be challenging. During interviews with SEO candidates, I often present problem-solving challenges to assess their practical skills and approach to SEO strategy.
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The Truth About Backlinks in SEO
Few topics spark more debate and discussion in SEO than backlinks. Often seen as one of the most crucial components of search engine optimization, backlinks have been praised and criticized for their role in ranking success. However, despite all the "productive discussions" surrounding them, one thing is clear: backlinks are still essential to SEO.
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Why Ranking Shouldn't Be the Only KPI in SEO
While using keyword rankings as a key performance indicator (KPI) in an SEO campaign is tempting, it's an outdated and potentially harmful practice. Focusing on individual keyword rankings can lead to missed opportunities, scalability issues, and fragile marketing strategies.
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The Essential Questions to Ask Your SEO Agency or Talents
While some agencies or freelancers can deliver tremendous value, others might focus on short-term results that don't contribute to your business's long-term success.
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