Insights on AI search, GEO, AEO & technical SEO.
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What to Ask Before You Hire an SEO Agency or Build the Team In-House
Most SEO pitches sound the same until you ask the right questions. Here is what to put to any agency or in-house hire before you trust them with your organic growth.
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Building an Effective SEO Measurement Framework
A practical SEO measurement framework: start with the triangle of goals, KPIs and user indicators, then measure discovery, interaction and conversion.
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Understanding the Consumer Journey
Here's how to overcome one of the biggest challenges we face as marketers is consistently engaging with potential customers throughout their buying journey.
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Users First, SEO Will Follow
The fastest way to lose at SEO is to write for search engines. None of your content should be published for Google. It should be published for the people Google is trying to serve. Get that order right and rankings follow. Get it backwards and you end up with pages that are technically optimized and quietly ignored.
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GA4 Measurement Ideas
Here's my go-to measurement framework for GA4. Think of it like a game plan for understanding your audience:
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Exploring a Career in SEO: Insights from Ridho Putradi S'Gara, Founder of Search Agency
Let's have a casual discussion about building a career in SEO; it is incredibly timely, as many are considering career changes or waiting for the right moment in this new year.
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How SEO and IT Teams Actually Work Together in Large Organizations
Collaboration between large organizations' SEO and IT departments can be easy. Here’s how to achieve it.
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How to Use ChatGPT for SEO (5 Workflows With Prompts)
Five ChatGPT workflows for SEO with prompts, from Search Console analysis to content gap reviews and Google's helpful content checks. Updated for 2026.
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People-First Content: A Checklist for Google and AI Search
Google's guidance tells you what people-first content is. Here's how to audit yours against it, and what changes when AI assistants do the reading.
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How Tech SEO Defines Your SEO Performance: The Kompas.ID Case Study
Tech SEO is the foundation of your website performance. It is essential to identify and fix possible technical issues on your website.
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