AI Search.
46 articles
Google I/O 2026: The 90-Day Playbook for the New AI Search Era
The brands that publish original, structured, machine-actionable content and treat each major AI engine as its own optimization problem will own the next 12 months. The brands that depend on summarizable middle-funnel content and treat Google's guide as the universal map will quietly disappear from the new front door.
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Microsoft AI Search Guide That Google Couldn't Write
Microsoft published the AI search guide nine days before Google, and the SEO industry only paid attention to Google's. One is a marketing document. The other is a technical paper from the company that powers ChatGPT. Here is why that matters.
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Screaming Frog Finally Speaks Claude
Screaming Frog rolled out SEO Spider version 24.0, and buried under the usual quality of life updates is the feature most of the SEO community has been quietly waiting for. A native Model Context Protocol (MCP) server.
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Google's New AI Optimization Guide Tells You How Google Works. It Does Not Tell You About AI Search.
Google's AI Optimization Guide is being read as the playbook for the entire AI search landscape. It is not. Here is what the data actually says, and why SEOs who follow Google's word as gospel keep losing visibility on the engines that matter.
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How We Grew a Global Hospitality Brand's AI Search Audience by 450% in a Single Quarter
In one quarter, a global serviced residence and extended-stay hospitality client went from being a quiet challenger inside ChatGPT, Gemini, Google AI Mode, and Perplexity to a brand that AI engines actively recommend.
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AEO, GEO, and the Real B2B Value in AI Search
The digital marketing industry has a habit of minting new acronyms faster than most founders can evaluate them. AI-powered search, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO): each promises to reshape how B2B companies compete for visibility.
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