AI Search.
83 articles
// posts
The Brand Risk Almost Nobody Is Defending In AI Search
AI tools can repeat a wrong or hostile claim about your brand to every buyer who asks. Here is how the attacks work and how to defend the narrative.
read_post →
Most AI answers in Bahasa Indonesia are thin, and local brands can own the gap
Ask an AI assistant the same question in English and Bahasa Indonesia and the Indonesian answer is thinner, drawn from fewer sources. That gap is the biggest first-mover opening in search, and here is how to take it.
read_post →
Updating your page does nothing until the freshness signals move with it
You can rewrite half an article and to a machine the page looks untouched. Freshness is a technical claim carried by dateModified, sitemap lastmod, and the visible date. How to signal real updates without faking the dates.
read_post →
Blocking every AI bot with one line costs you the citations you actually want
AI crawlers do three different jobs, training, retrieval for citation, and user-triggered fetches. A blanket Disallow blocks them all and can delete you from ChatGPT and Perplexity answers. Here is how to segment robots.txt instead.
read_post →
ChatGPT and Perplexity barely cite the same sources
ChatGPT and Perplexity overlap on barely 11% of the sources they cite. There is no single "AI search" to optimize for anymore, and here is how each engine actually chooses.
read_post →
The 38,000-to-1 gap between what AI crawls and what it cites
AI bots crawl tens of thousands of pages for every one they cite. Most of that funnel is unstudied, which means it is also unoptimized. Here is what happens between a crawl and a citation.
read_post →
The shopping query your product page never sees
Google's Conversational Attributes let you write feed copy that AI shopping answers match to natural-language queries. How to do it without keyword stuffing.
read_post →
Getting cited in AI Overviews tells you almost nothing about whether AI Mode can see you
Two Google surfaces answer the same query, agree on the answer about 86% of the time, and cite the same URLs only 13.7% of the time. That last number comes from Ahrefs, which compared 540,000 query pairs across AI Overviews and AI Mode. The gap is the whole story. A citation in AI Overviews is weak evidence, close to none, that AI Mode will surface you for the same search.
read_post →
What It Takes to Make Your Website Agent-Ready in 2026
The web was built for human eyes. An AI agent reads it differently. It parses the underlying structure rather than skimming the layout, and it wants a clean, machine-readable list more than a category page to look at. It also does more than read now, filling carts and paying on behalf of a person who never visits your site at all.
read_post →
What an AI Citation Is Actually Worth to Your Business
Every agency is posting AI citation screenshots like it is 2012 and they just hit rank one. A cited prompt is a nice moment, and worth almost nothing on its own. Here is what to measure instead.
read_post →