Insights on AI search, GEO, AEO & technical SEO.
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Most of what AI cites about your brand lives on sites you do not control
Earned media drives 84% of AI citations. The six-tier playbook to earn them, from the entity graph through reviews, Reddit, analysts and video.
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The five graphs an AI assistant reads before it decides to cite you
Backlinks are one connection an AI model follows. Here are the other four graphs that decide whether you get named in the answer.
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What AI knows about your brand is decided first on your own domain
Third-party mentions and social clips only corroborate a story your own site has to tell first. Here is how to build the first-party layer AI reads before it trusts anyone else.
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Meet Zahrani Ariyani, the Content Strategist Behind Your Brand's Voice
The person deciding what your brand sounds like matters more than the pitch deck. For our content clients, that person is Zahrani Ariyani.
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75% of What AI Mode Cites in Travel Is Guide Content
Google AI Mode cites about 26 sources to answer a single travel query, and three quarters of them are the guides, tips and itineraries most teams are cutting. Our 100-query study on what it pulls, who gets cited, and why the click drop isn't a content-quality drop.
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Proprietary data is the one content asset AI can't summarize away
An AI assistant can only repeat what already exists somewhere. Your own numbers are the one thing it has to cite or skip, so here's how to make them the thing it cites.
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Total Graph Authority, How Brands Get Cited by AI
AI answers change run to run, so being cited once proves little. Total Graph Authority lines up first-party, third-party, and social so you stay in the answer, with examples you can copy.
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Who Google AI Mode actually cites when Indonesians ask about banking
We ran 72 Indonesian banking and finance prompts through Google AI Mode, 216 answers in all, and logged every source it cited. Banks dominate, comparison sites and Instagram punch above their weight, and regulators barely show up.
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AI stopped reading your pages and started reading your entity graph
AI is starting to retrieve your brand as a graph of connected entities, and a lot of well-written sites are illegible in that format. Here is what GraphRAG changes and how to fix your entity legibility.
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Prompt clusters are replacing keyword clusters
Keyword clusters tell you what people type. Prompt clusters map how they actually ask an AI assistant, which is what now decides who gets cited.
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