Field notes from the AI search frontier.
Search Console Now Shows Where AI Cites You, and Almost Nothing Else
Google added Generative AI performance data to Search Console, a view of how often your URLs appear in AI Overviews and AI Mode, alongside generative features in Discover https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports. For the first time, you can see which of your pages are surfacing inside Google's AI answers. It is also one of the thinnest reports the tool has ever shipped.
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What 340 search specialists tell us about Indonesia's SEO talent
For the past few weeks we have been building searchbro*, an open index of the people who actually do search marketing in Indonesia. Not agencies, not tools, the practitioners. The technical SEOs, the content strategists, the people quietly running organic growth for the country's biggest brands.
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Your Highest-Priority SEO Fix Has Been Waiting Six Months
Edge SEO is how technical teams stopped waiting. Rather than changing the site at its origin, the codebase, the CMS, the database, you intercept the page at the CDN and change it on the way out. The fix lives on the network that already sits in front of every request, so it ships without a single deploy to your backend.
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We Asked Gemini Why It Doesn't Recommend Us for Jakarta SEO
We run an agency whose entire thesis is winning visibility inside AI answers, and the most-used AI assistant did not name us for our own city and our own category. So we kept asking, and what came back is the clearest lesson in AI visibility we have seen in months.
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What a Senior SEO Found When He Read Our Source Code
A senior SEO manager at one of Indonesia's biggest tech companies opened searchbro.id, went to his own profile, and did the thing only an SEO does for fun. He viewed the page source. Then he left an approving note about the noscript fallback. For most people that sentence is gibberish. For anyone who has shipped a JavaScript site and watched it disappear from search, it is the whole story.
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Put Your Link Budget Where AI Actually Looks
Two 2026 datasets put brand mentions far ahead of backlinks for AI visibility. Where to move your search budget, how far, and what to track to know it worked.
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A Clone of Your Store Can Win the Citation You Thought Was Yours
For a small or mid-sized brand the threat is not a lost sale. It is an AI engine recommending an impostor under your name, confidently, to a buyer at the exact moment of purchase. OpenAI pulled those specific sites from its index once they were flagged. The hole they slipped through is still open.
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One Google Business Profile Decides Whether AI Recommends Your Shop
Ask ChatGPT where to get a phone screen fixed in South Jakarta, and it will name a few shops. Ask Gemini for a bakery that delivers wedding cakes, and it will pick favorites. Those answers are not guesses. They are assembled from structured sources, and your Google Business Profile is one of the richest the model has on you.
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You Still Need to Rank in Traditional Search if You Want to Win the AI Search Battle
In early 2026, Lily Ray tracked 11 websites that lost organic visibility after a Google update. Every one of them also lost AI citations. Organic traffic fell 26.7% on average. AI citations fell 22.5% over the same window, and the per-platform drops tracked the organic drop almost line for line: Google AI Mode down 23.8%, ChatGPT down 27.8%.
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Four nights to stop being the brand AI forgets to mention
The AI Search Bootcamp is four evenings of the operating method we run for enterprise brands across retail, hospitality, finance, FMCG and B2B SaaS. Each night is practical and ends in a workshop you do on your own brand. You bring a real page. You leave with a plan you can start the next morning.
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