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Insights on AI search, GEO, AEO & technical SEO.

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Brand mentions or backlinks, what actually gets you cited in 2026?
SEOJul 4, 2026

Brand mentions or backlinks, what actually gets you cited in 2026?

Links still move Google, but a plain unlinked mention of your brand may do more for you in AI search. Here is how the two signals split in 2026, and how to build both.

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Instagram beats every OTA in Indonesia's travel AI Overviews
AI SearchJul 4, 2026

Instagram beats every OTA in Indonesia's travel AI Overviews

We recorded every answer Google's AI gave to 105 Indonesian travel queries. The most cited source was not an OTA.

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Only 276 of Every 1,000 Google Searches Now Reach the Open Web
SEOJul 3, 2026

Only 276 of Every 1,000 Google Searches Now Reach the Open Web

Google now settles 68% of US searches without sending a click anywhere. What that means for your blog, your KPIs, and your next client conversation.

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Your next customer may be an AI agent, and it reads your schema before your homepage
AI SearchJul 3, 2026

Your next customer may be an AI agent, and it reads your schema before your homepage

AI citations were round one. Round two is an autonomous agent that compares, chooses, and transacts, and it reads your data layer before it reads your copy.

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What Happens to Your Core Web Vitals When the Page Loads Before the Click
SEOJul 2, 2026

What Happens to Your Core Web Vitals When the Page Loads Before the Click

Prerendered pages load in a third of a second and CrUX counts every one of them. A practical speculation rules rollout guide written for SEO teams.

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Helpful Content Still Wins, the Judges Just Changed
SEOJul 1, 2026

Helpful Content Still Wins, the Judges Just Changed

Search now puts a machine between you and your reader. Here's how to publish content that helps real people and still gets cited by AI Overviews, ChatGPT, and Perplexity.

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Breaking Into an SEO Career When the Search Box Becomes an Answer
SEOJun 30, 2026

Breaking Into an SEO Career When the Search Box Becomes an Answer

SEO isn't dying, it's splitting in two. The old junior tasks got automated, but a bigger, better-paid layer just opened. Here's how to start your SEO career in 2026.

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Your Vibe Coded Site Looks Great and AI Cannot See a Word of It
SEOJun 29, 2026

Your Vibe Coded Site Looks Great and AI Cannot See a Word of It

Lovable, Bolt, and v0 ship a working site before lunch. Most of them ship one that ChatGPT, Claude, and Perplexity read as a blank page, and the fix starts with how the page renders.

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The Brand Risk Almost Nobody Is Defending In AI Search
AI SearchJun 29, 2026

The Brand Risk Almost Nobody Is Defending In AI Search

AI tools can repeat a wrong or hostile claim about your brand to every buyer who asks. Here is how the attacks work and how to defend the narrative.

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Most AI answers in Bahasa Indonesia are thin, and local brands can own the gap
AI SearchJun 28, 2026

Most AI answers in Bahasa Indonesia are thin, and local brands can own the gap

Ask an AI assistant the same question in English and Bahasa Indonesia and the Indonesian answer is thinner, drawn from fewer sources. That gap is the biggest first-mover opening in search, and here is how to take it.

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