Field notes from the AI search frontier.
What 20+ Search Leaders Make of Google I/O 2026 and the AI Search Shift
Google I/O 2026 turned AI into the default layer of Search rather than a feature sitting on top of it. The reactions came fast, and most of them landed on LinkedIn before they landed anywhere else. We read through the breakdowns, the newsletters, the videos, and the published analyses from the people the industry actually listens to, and pulled the signal into one place. More than twenty SEO and GEO leaders, what they agree on, where they split, and the throughline an enterprise team should act on.
read_post →
Search Intent Classification That Survives Google Updates
A core update rarely changes your rankings at random. More often it re-reads what people want from a query and rewards the pages that match the revised reading. Teams that treat search intent as a label they assigned once, stored in a spreadsheet, and never revisited are the ones who watch positions evaporate and call it volatility. It was not volatility. The intent moved, and their classification did not.
read_post →
The AI Search Playbook for Staying Visible in AI Search
AI search optimization is how you get your brand named in the answers that ChatGPT, Gemini, Perplexity, and Google AI Overviews give, instead of being a link nobody clicks. Search is moving from ten blue links to one synthesized answer, and the brands that get cited are the ones that win. Our free AI Search Playbook shows you exactly how to be one of them.
read_post →
Why Squarespace Quietly Stops Indexing Your Blog Posts (And How to Fix It)
Open Google Search Console for almost any Squarespace site that has been publishing for a few years, go to the Pages report, and scroll down to the Not indexed section. There is a good chance you will see what we saw on our own site: a quiet stack of perfectly good blog posts sitting under "Crawled - currently not indexed" and "Discovered - currently not indexed," missing from search and slowly bleeding away the authority you spent years building.
read_post →
Google's AI Already Answers 88% of Indonesia's Child Nutrition Searches
We took 50 of the highest-intent questions parents ask about feeding and raising young children, then checked what Google actually shows. Nine in ten now return an AI Overview, and the category's most visible brand is cited in only half of them. Here is what that means for anyone selling to parents.
read_post →
Meet Doni Dwi Resdianto, the SEO Manager Steering Your Search Growth
Doni did not arrive at SEO from a marketing seminar. He came up through the work itself. He started in 2013 looking after a company website, then moved into agency life, growing from SEO Executive to SEO Manager to Head of SEO at InboundID, an inbound marketing agency in Jakarta. Those years taught him the breadth that agency work demands: many clients, many industries, and many different definitions of success, all running at once.
read_post →
Samsung Owns 64% of What Google's AI Says About Phones in Indonesia
We put 266 real buying questions to Google AI Mode in Indonesia and counted every brand it named. Samsung took almost two thirds of the mentions and Apple barely a sixth. Here is how Google's AI already picked a winner, and what the rest of the market can do about it.
read_post →
Multi-Location Local SEO for Indonesian Brands
Google ranks local results on three broad inputs: proximity, relevance, and prominence. Proximity is the distance between the searcher and the business. Relevance is how well your profile and your pages match the intent behind the query. Prominence is how well known and trusted the location is, signalled by reviews, links, citations, and real-world recognition.
read_post →
When Ranking #1 Stops Being Enough in the Age of AI Search
A leading prenatal nutrition brand was pulling close to 48 million search impressions a month and still watching its traffic slip. Here is what its data taught us about doing SEO in the age of AI Overviews, and what it means for your strategy in 2026.
read_post →
Google I/O 2026: The 90-Day Playbook for the New AI Search Era
The brands that publish original, structured, machine-actionable content and treat each major AI engine as its own optimization problem will own the next 12 months. The brands that depend on summarizable middle-funnel content and treat Google's guide as the universal map will quietly disappear from the new front door.
read_post →