Local SEO in AI Search Landscape.
AI is changing how people search locally, not just in general. Learn how to stay the business AI recommends when someone nearby asks for help.
People used to open Maps or type "near me" into Google. Now they ask an assistant. A visitor asks ChatGPT for a good family restaurant near their hotel, a buyer asks Gemini which clinic in the area takes their insurance, and the answer comes back as a short list of names before anyone opens a map. If your business is not on that list, the customer standing a few blocks away never learns you exist.
This free session looks at how AI is reshaping local search specifically, and what a local or multi-location business has to do to keep showing up. It is not a rehash of general AI search advice. It focuses on the local layer, where reviews, business profiles, and real-world signals decide who gets recommended in a given neighborhood.
What you will learn
- How buyers now ask AI for local recommendations, and what that shift means for your foot traffic and leads
- Why your Google Business Profile still matters, and how it feeds the answers AI gives
- The signals AI leans on to pick which local business to recommend
- How to keep your name, address, hours, and services consistent everywhere AI looks, so it describes you correctly
- A simple way to check whether AI is recommending you for the local searches that matter, and what to fix when it is not
Agenda
- How local discovery is moving from Maps and "near me" into AI answers
- What AI reads when it recommends a local business
- Your Google Business Profile in the AI era
- The reviews, consistency, and third-party signals that tip a recommendation
- Keeping your business details consistent everywhere AI looks
- How to check whether AI recommends you nearby, and what to do about it
- Live Q&A
Who it is for
Local and multi-location business owners, marketing leads, and anyone responsible for foot traffic, bookings, or leads in a specific area.
About the speaker
Joe Handaya is Chief Product Officer at StoryMint, a content and AI search platform. He brings a product view to how local businesses stay visible as search moves into AI, and what to build and fix so an assistant recommends you when a nearby customer asks.