Insights on AI search, GEO, AEO & technical SEO.
AI stopped reading your pages and started reading your entity graph
AI is starting to retrieve your brand as a graph of connected entities, and a lot of well-written sites are illegible in that format. Here is what GraphRAG changes and how to fix your entity legibility.
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Prompt clusters are replacing keyword clusters
Keyword clusters tell you what people type. Prompt clusters map how they actually ask an AI assistant, which is what now decides who gets cited.
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Brand mentions or backlinks, what actually gets you cited in 2026?
Links still move Google, but a plain unlinked mention of your brand may do more for you in AI search. Here is how the two signals split in 2026, and how to build both.
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Instagram beats every OTA in Indonesia's travel AI Overviews
We recorded every answer Google's AI gave to 105 Indonesian travel queries. The most cited source was not an OTA.
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Only 276 of Every 1,000 Google Searches Now Reach the Open Web
Google now settles 68% of US searches without sending a click anywhere. What that means for your blog, your KPIs, and your next client conversation.
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Your next customer may be an AI agent, and it reads your schema before your homepage
AI citations were round one. Round two is an autonomous agent that compares, chooses, and transacts, and it reads your data layer before it reads your copy.
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What Happens to Your Core Web Vitals When the Page Loads Before the Click
Prerendered pages load in a third of a second and CrUX counts every one of them. A practical speculation rules rollout guide written for SEO teams.
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Helpful Content Still Wins, the Judges Just Changed
Search now puts a machine between you and your reader. Here's how to publish content that helps real people and still gets cited by AI Overviews, ChatGPT, and Perplexity.
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Breaking Into an SEO Career When the Search Box Becomes an Answer
SEO isn't dying, it's splitting in two. The old junior tasks got automated, but a bigger, better-paid layer just opened. Here's how to start your SEO career in 2026.
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Your Vibe Coded Site Looks Great and AI Cannot See a Word of It
Lovable, Bolt, and v0 ship a working site before lunch. Most of them ship one that ChatGPT, Claude, and Perplexity read as a blank page, and the fix starts with how the page renders.
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