# Search Agency

> The AI Search agency. We engineer your brand into the answers AI assistants give your customers.

Search Agency (legal name: PT Optimasi Mesin Pencari) is an Indonesia-based search marketing agency known for AI Search (Generative Engine Optimization / GEO and Answer Engine Optimization / AEO) alongside classic SEO. We engineer brands into the answers AI assistants give their customers, and back it with measurement that ties search to revenue.

## Services

- [AI Search](https://search.agency/ai-search): Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO): getting your brand cited in ChatGPT, Gemini, Perplexity, and AI Overviews.
- [SEO](https://search.agency/seo): Technical, content, and authority work to win and defend organic rankings.
- [Local SEO](https://search.agency/local-seo): Maps, Google Business Profile, and local pack visibility for multi-location brands.
- [Paid Search](https://search.agency/paid-search): Google Ads and paid search managed to revenue, not vanity clicks.
- [Measurement](https://search.agency/measurement): AI visibility reporting: mention rate, citation share, recommendation rate, and share of voice against named competitors, every month.
- [Awesonatics](https://search.agency/awesonatics): Translating digital activity into measurable, board-ready ROI.
- [Pricing](https://search.agency/pricing): Four-tier pricing ladder (Benchmark Audit, Foundation, Growth, Enterprise) with SEO, AEO, and GEO bundled at every tier.
- [Free AI Search Audit](https://search.agency/audit): A free, one-time benchmark of your AI Share of Voice vs competitors across the major AI assistants, with a 90-day roadmap. Free for brands that could become clients. Every request is reviewed first.

## Industries

- [Industries](https://search.agency/industries): AI-search playbooks by category. The AI-answer battle looks different in every industry.
- [Travel & Hospitality](https://search.agency/industries/travel): GEO and AEO for airlines, OTAs, hotels, and serviced-apartment brands.
- [FMCG & Consumer](https://search.agency/industries/fmcg): GEO and AEO for FMCG and multi-brand consumer houses, winning the 'best [category]' recommendation.

## Academy

- [Corporate Training](https://search.agency/corporate-training): In-house SEO and AI-search training for marketing teams (clients include Kalbe, Danone, Mekari, Ascott, Djarum).
- [SEO Fighter Bootcamp](https://search.agency/seo-fighter-bootcamp): Intensive, hands-on SEO bootcamp.
- [Weekend Course](https://search.agency/weekend-course): Two-day online intensive on AI-driven SEO and measurement.

## Resources

- [Methodology](https://search.agency/methodology): The eight stages we run to build AI search visibility, and what each one produces.
- [Topic Ownership Strategy](https://search.agency/topic-ownership-strategy): Owning a topic across search and AI through entity and content depth.

## Company

- [Work](https://search.agency/work): Case studies and real client results.
- [About](https://search.agency/about): The team and story behind Search Agency.
- [Career](https://search.agency/career): Open roles and how we hire.
- [Contact](https://search.agency/contact): Get in touch or request an AI-search audit.
- [Blog](https://search.agency/blog): Writing on SEO, GEO, AEO, and AI search.

## Recent writing

- [How to Set Up the Bing Webmaster MCP (Step by Step)](https://search.agency/blog/bing-webmaster-mcp-setup): Connect Claude to your Bing Webmaster Tools account with an open-source MCP server, so you can pull index coverage and query data or submit URLs without leaving the chat. A step-by-step setup for technical SEOs who care about AI search visibility.
- [What Really Sets the Cost of SEO](https://search.agency/blog/seo-pricing-explained): Ask three agencies to price SEO for the same website and the quotes can land five times apart. Here are the five things that actually set your SEO price, and how to read a quote instead of guessing at it.
- [Turning SEO Goals Into Real Business Growth](https://search.agency/blog/turning-seo-goals-into-real-business-growth): SEO can fill many roles in a marketing mix. The same channel can raise brand visibility, nurture engagement, and drive revenue. That versatility is both a gift and a risk. A gift because the channel can flex with company needs. A risk is that unclear goals lead teams to chase rankings that appear impressive yet add no value. The first step is deciding what the company truly needs from search right now.
- [How to Run an SEO Campaign That Compounds](https://search.agency/blog/seo-campaigns-journey): Great SEO follows a steady rhythm. Start with deep audience insight, fix urgent problems, map competitor blind spots, then monitor rising search trends. When these four actions repeat in sequence, a site earns authority, attracts steady traffic, and builds trust that compounds over time.
- [How to Build Topical Authority That Google and AI Search Reward](https://search.agency/blog/topic-ownership-strategy): Topical authority is the trust you earn across a whole subject, and topic ownership is how you build it on purpose. Here is the strategy, how to measure it, and why it decides who AI search cites.
- [How 16 Indonesian Nutrition Brands Score on AI Search Authority](https://search.agency/blog/total-graph-authority-index-nutrition-brands): We scored 16 of Indonesia's biggest milk and nutrition brands on the graph signals that decide whether AI search names them. The category average was 19.9 out of 100, and no brand has built the foundation yet.
- [How to See What Your Business Really Needs in AI Search](https://search.agency/blog/what-your-business-needs-in-ai-search): Before you buy a tool or hire someone to "do GEO", run the free checks that show how AI systems read your business. What comes back is your real to-do list.
- [How to Get Cited by AI Search Engines When Backlinks No Longer Decide It](https://search.agency/blog/get-cited-by-ai-search-engines): Ahrefs studied 75,000 brands and found web mentions predict AI citations about three times better than backlinks. What that means for getting your brand named by AI.
- [Owning your AI search visibility instead of renting it](https://search.agency/blog/own-ai-search-visibility): Showing up in an AI answer feels like a win, but you are there on the engine's terms and gone the moment it finds a better source. Owning that presence is a different job, and it is the one that lasts.
- [Is Keyword Ranking a Real KPI or Just a Number You Report Every Month](https://search.agency/blog/is-keyword-ranking-a-kpi): A number one ranking can sit on a client report for a year and still add nothing the business can bank, so I stopped treating ranking as the KPI and started measuring what it is supposed to produce.
- [What a Good ROI for SEO Looks Like, and How to Read Yours](https://search.agency/blog/good-roi-for-seo): Most SEO proposals quote you one ROI number. The real answer moves with your industry, how you count revenue, and whether you are still measuring by clicks in a world where buyers ask AI first.
- [How to Evaluate SEO Work When Nobody on Your Team Is an SEO](https://search.agency/blog/evaluate-seo-work): You don't need an SEO on your payroll to tell good work from expensive noise. A practical way to check the search work you pay for, using free tools and signals anyone can read.
- [How Much an SEO and AI Search Campaign Costs in Indonesia](https://search.agency/blog/seo-ai-search-campaign-cost-indonesia): Quotes for SEO and AI search in Indonesia swing from Rp 2 million to Rp 50 million a month. Thi
- [Google Search Console MCP: Setup, Limits, and What Breaks](https://search.agency/blog/google-search-console-mcp): Connecting Search Console to an AI assistant takes about ten minutes. Knowing which of its answers to trust takes longer. Here is both.
- [How Startups Get Measurable SEO ROI in 3 to 6 Months on a Small Budget](https://search.agency/blog/startup-seo-roi): Most startups quit SEO by month six because they aimed at keywords they could never win. Here is the budget plan that shows a real return while it is still small.
- [SEO Quick Wins for Tech Startups (A 6-Month Market Penetration Guide)](https://search.agency/blog/agile-seo-startups): A new startup does not have twelve months to wait for SEO. Here is how to fix the technical foundation and rank for winnable keywords inside a six-month runway.
- [Agile SEO for Startups That Need Aggressive Growth in Six Months](https://search.agency/blog/aggresive-seo-growth-for-startups): New startups inherit an enterprise SEO playbook built for teams with years of runway, then wonder why nothing moves. Here is the agile version that fits a six-month clock, with tactics from six recognized SEO practitioners.
- [Most of your brand mentions never link to you, here is how to find and use them](https://search.agency/blog/how-to-find-unlinked-brand-mentions): Every unlinked mention of your brand is a link and an AI citation you have not claimed yet. Here is how to find them, prioritize the ones worth chasing, and turn them into both.
- [How to Audit Your Brand Entity Consistency for AI Search (8-Layer Guide)](https://search.agency/blog/brand-entity-consistency-audit): Ask ChatGPT, Gemini, and Perplexity who your company is. If the answers disagree, you have an entity consistency problem that is costing you AI-search visibility. Here is the 8-layer audit to fix it, including what we found on our own site.
- [How Taman Safari Indonesia Became the Most-Cited Wildlife Brand in AI Search](https://search.agency/blog/taman-safari-ai-search-case-study): Taman Safari already led AI answers about Indonesian wildlife parks. The harder win was turning it into the page assistants cite, not the name they borrow.
- [How Retrieval-Augmented Generation Works, and What SEO Should Know in 2026](https://search.agency/blog/rag-for-seo): Retrieval-augmented generation is the engine behind AI Overviews, ChatGPT search, and Perplexity. Here is how RAG retrieves and cites pages, and the on-page changes that get your content pulled into AI answers.
- [The First Question I Ask a Client Is What Last Year's Revenue Was](https://search.agency/blog/seo-must-talk-revenue-not-ranking): Why search work that never reaches a revenue conversation stays cheap, and what AI search has done to the execution jobs that used to hide the gap.
- [De:brief kicks off with Enricko Lukman on content that works in AI search](https://search.agency/blog/de-brief-kicks-off): A new interview series, De:brief, opens with Enricko Lukman on the content strategies that hold up once AI sits between your audience and your site. Episode one premieres August 28.
- [AI checks whether you actually work before it recommends you](https://search.agency/blog/social-media-ai-search-citations): The third pillar of Total Graph Authority is the one you can't write for yourself. Here is what the 2026 citation data says about social content in AI answers.
- [20 technical SEO questions we ask before we hire anyone](https://search.agency/blog/technical-seo-interview-questions): The questions we put to technical SEO candidates, why we ask them, and what separates a strong answer from a memorised one.
- [Instagram and YouTube out-cite every carmaker in Indonesia's car AI Overviews](https://search.agency/blog/indonesia-automotive-ai-overviews): We ran 149 Indonesian car queries through Google's AI Overviews and saved every answer. Toyota still owns the brand mentions, yet its own website barely shows up in the sources feeding them.
- [Freshness only helps if the AI crawlers can actually see it](https://search.agency/blog/freshness-infrastructure-ai-crawlers): Everyone's updating pages for AI citations. Almost nobody checks whether their servers ever tell the crawlers a page changed. Here's how to find the leak.
- [The technical work that decides whether AI search can use your pages](https://search.agency/blog/technical-seo-for-ai-search): Most AI search advice skips the part that actually decides visibility, whether an answer engine can reach, render, and read your pages. This is that part.
- [Your content can sit inside two billion AI answers a month and still send zero visitors](https://search.agency/blog/ai-search-measurement): Your content can be quoted inside two billion AI answers a month and still send zero visitors. That is not a traffic problem, it is a measurement problem, and the old dashboard cannot see it.
- [How to build video that AI search actually cites](https://search.agency/blog/how-to-build-video-that-ai-search-actually-cites): YouTube is the most-cited source in Google's AI Overviews, and short-form is where product discovery now begins. What it takes to make your videos the ones AI search pulls from.

## Blog categories

- [SEO](https://search.agency/blog/category/seo) (103 posts)
- [AI Search](https://search.agency/blog/category/ai-search) (85 posts)
- [Content Marketing](https://search.agency/blog/category/content-marketing) (31 posts)
- [Case Study](https://search.agency/blog/category/case-study) (8 posts)
- [Our Story](https://search.agency/blog/category/our-story) (6 posts)
- [Digital Marketing](https://search.agency/blog/category/digital-marketing) (4 posts)

## Contact

- Email: ridho@search.agency, or use the [Contact](https://search.agency/contact) page
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- RSS: https://search.agency/rss.xml